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Full-Text Articles in Business
Teaching Business: Looking At The Support Needs Of Instructors, Kurtis Tanaka, Danielle Cooper, Cara Cadena, Preethi Gorecki, Jon Jeffryes, Carol Sanchez
Teaching Business: Looking At The Support Needs Of Instructors, Kurtis Tanaka, Danielle Cooper, Cara Cadena, Preethi Gorecki, Jon Jeffryes, Carol Sanchez
Scholarly Papers and Articles
In 2018, Ithaka S+R began a new research program investigating scholars’ undergraduate teaching practices. As a first foray in this program, we looked at the teaching practices and needs of instructors teaching in business and business related disciplines. The project was undertaken collaboratively with research teams at 14 academic libraries in the United States and we thank those institutions and their researchers for partnering with us.
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Peer Reviewed Articles
The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …
Tuition Toss Up: An Economic Analysis Of Public And Private University Tuition And Fees, Alex Nannetti
Tuition Toss Up: An Economic Analysis Of Public And Private University Tuition And Fees, Alex Nannetti
Honors Projects
In a society where post-secondary education is a near necessity, examining the true cost of university is an important factor to consider when determining the benefits of higher education. While the long run career benefits of a bachelor’s degree are undeniable, the exponential rise in university tuition is a concern for many. This paper examines public and private universities ranked in U.S. News and World Report’s Best Colleges Ranking: National Universities Ranking and analyzes their fiscal and academic differences. Using economic analysis, the following attempts to determine if public or private universities are a better overall investment when considering the …
Assessing Predictors Of Work Engagement In Full-Time Undergraduate Students With Part-Time Jobs, Megan Wertheimer
Assessing Predictors Of Work Engagement In Full-Time Undergraduate Students With Part-Time Jobs, Megan Wertheimer
Honors Projects
Past research has shown that work engagement is beneficial for employees and employers. It is linked with performance, job satisfaction, motivation, employee health, and well-being. We tested whether social-support, conscientiousness, generalized self-efficacy, and work/school congruency would be predictive of work engagement of full-time undergraduate students at Grand Valley State University. Findings showed that work/school congruency and perceived organizational support significantly predict work engagement. These results have implications for how student workers and their employers should seek to increase engagement.