Business Commons^™

Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas

Journal of Applied Marketing Theory

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. …

Examining The Product And Service-Centric Website Features And Functions Offered By European Fashion Retailers Following The Covid-19 Pandemic, Richard Heiens, Ravi Narayanaswamy

Association of Marketing Theory and Practice Proceedings 2023

Considering the significant pressures faced by fashion-oriented e-commerce retailers in the midst of the COVID-19 pandemic, it is important to understand what modifications, if any, these retailers may have made to their online retail stores, and the impact that these changes may have had on their effectiveness during this time frame. Therefore, the purpose of the study is to examine the various product-centric and service-centric features and functions found on the websites of European fashion retailers both before and after the onset of the COVID-19 pandemic. We also examined the conversion rates, the average ticket values and customer demographics for …

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity And Consumer Hoarding During Covid-19, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Association of Marketing Theory and Practice Proceedings 2022

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19

Business Faculty’S Communication Strategies For Students During The Covid-19 Pandemic, Sohyoun Shin

Association of Marketing Theory and Practice Proceedings 2022

The crisis caused by the COVID-19 virus has far-reaching effects in the field of higher education. College faculty have been challenged by the abrupt changes, but still have to deliver the lessons and help students achieve the learning goals as well as pay attention to the impact of the pandemic on students’ wellbeing and socio-emotional development. It is essential to conduct a qualitative research to understand experienced business faculty’s communication strategies and suggest instantly applicable advices for other business instructors from a crisis communication perspective as well as through an instructional strategy lens. This extended abstract includes the results of …

The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman

Association of Marketing Theory and Practice Proceedings 2022

To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• COVID-19 Manager's Guide
• Policy Updates
• Ahead Of Phase 1A+ of Vaccine Administration
• January Wellness Corner
• Introducing Percipio
• State Business Transactions Disclosure Reports

The Stressors Faced By Retail Workers During The Covid-19 Pandemic, Nada Elnahla, Leighann C. Neilson

Association of Marketing Theory and Practice Proceedings 2021

Amidst the COVID-19 pandemic, brick-and-mortar retail workers have been hailed as heroic frontline employees. No matter where a retail store is located or the severity of the lockdown, retail workers have many new regulations and guidelines to follow and implement in order to protect both themselves and their customers. Using a qualitative research methodology, this exploratory research focuses on how the COVID-19 pandemic and its resulting drastic changes in the retail sector are affecting the workers in North America. Four main stressors are identified: fear of the unknown, fear of infection, mistreatment by consumers, and the role of the powerless …

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Poll Workers Are the Real Heroes of Elections!
• Introducing HR Operations
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• September Wellness Corner

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

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• August Wellness Corner
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The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Calls to Action
• Wellness Corner
• Fall 2020 TAP Deadline Soon
• Hello Career!
• COVID-19 Updates

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Initial Return to Campus Plan (June 1 - August 1)
• Wellness Corner
• Fall 2020 TAP Deadline Soon
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• Continuing education offering FREE online courses