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Open Access. Powered by Scholars. Published by Universities.®

Georgia Southern University

2021

Influencer marketing

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Full-Text Articles in Business

As (Un)Real As It Gets – Exploring The Persuasiveness Of Advertising Posts By Virtual Influencers, Sphurti Sewak Jan 2021

As (Un)Real As It Gets – Exploring The Persuasiveness Of Advertising Posts By Virtual Influencers, Sphurti Sewak

Association of Marketing Theory and Practice Proceedings 2021

No abstract provided.