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An Experiment In The Effects Of Comparative Advertising On Brand Awareness, Comprehension And Preference, Terrell G. Williams
An Experiment In The Effects Of Comparative Advertising On Brand Awareness, Comprehension And Preference, Terrell G. Williams
Southern Business Review
Dr. Williams is an Associate Professor of Business Administration at Utah State University, Logan, Utah.
Comparative Advertising: Promise Or Plague?, Dan L. Sherrell
Comparative Advertising: Promise Or Plague?, Dan L. Sherrell
Southern Business Review
Dan Sherrell is an Instructor in the Department of Marketing at Georgia Southern College.