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Full-Text Articles in Business
Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell
Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell
Journal of Applied Marketing Theory
A review of scholarly works and leading textbooks published for health care marketing courses shows that they do not adequately define the disciple. This paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population. This paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm …
Georgia Management Students’ Perceptions Of Faculty Academic Qualifications And Professional Experiences, Juliann Sergi Mcbrayer, Gregory Quinet, Steven Tolman, Katherine Fallon
Georgia Management Students’ Perceptions Of Faculty Academic Qualifications And Professional Experiences, Juliann Sergi Mcbrayer, Gregory Quinet, Steven Tolman, Katherine Fallon
Georgia Educational Researcher
The purpose of this study was to explore perceptions of undergraduate management students at one Georgia institution of higher education regarding the importance of academic qualifications and professional experiences possessed by their management faculty. The study addressed the importance of these attributes to include relevant practical experience, traditional academic training, scholarly productivity, higher education institutions attended, and level of engagement with the business community. This quantitative study surveyed 70 upper-level management students using Likert categories to provide an exploratory view of attributes that today’s students view as important in faculty. The findings ranked attributes of relevant professional experience more important …