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Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas
Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas
Journal of Applied Marketing Theory
This study explores the impact of the COVID-19 pandemic on the
career search strategies of college students studying professional
sales. The research consists of a post-pandemic study that is
compared to a previous study conducted pre-pandemic in 2019. The
paper investigates the preference of sales students for digital
media versus face-to-face interactions in their career searches.
The pre-pandemic study revealed that while sales students
engaged with digital media, they still heavily relied on traditional
methods. The post-pandemic results differed primarily in students’
interviewing preferences. Despite the challenges posed by the
pandemic, students continue to utilize both online and traditional
resources. …