Business Commons^™

Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas

Journal of Applied Marketing Theory

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. …

Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell

Journal of Applied Marketing Theory

A review of scholarly works and leading textbooks published for health care marketing courses shows that they do not adequately define the disciple. This paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population. This paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm …

Correction For Fall 1984

Southern Business Review

In the Fall 1984 issue of the Southern Business Review. Dr. P. R Chandy, Assistant Professor of Finance in the College of Business Administration at North Texas State University, was credited as author of the article,"A Linear Programming Model for the Selction of Optimal Government Bond Portfolios." The credits should have included the following co-authors:

Dr. Richard Cherry, Chairman

Department of Management. Marketing and Finance

College of Business

Lamar University

Mr. Thomas Anderson

Aramco Executive

Saudi Arabia

Are Males And Females Different In Their Job Attitudes And Performance: A Re-Examination, Shaker A. Zahra

Southern Business Review

Shaker A. Zahra is an Assistant Professor of Management in the School of Business Administration at Old Dominion University, Norfolk, Virginia.

Insider Trading And Option Market Efficiency, Ladd Kochman, Bruce Mcmanis

Southern Business Review

Ladd Kochman and Bruce McManis are Associate Professors of Finance in the College of Business Administration at Nicholls State University, Thibodaux, Louisiana.

Premiums On Convertible Bonds With Market Conditions, Adi S. Karna

Southern Business Review

Adi S. Karna is Professor of Business at lndiana/Purdue University at Fort Wayne.

Changes In Systematic Risk For Newly Listed Common Stocks, Scott A. Freeman

Southern Business Review

Scott A. Freeman is an Associate Professor of Finance at Boise State University, Boise, Idaho.

Moral Risk And Share Value: The Case Of Ibm And Hitachi, Dale O. Cloninger

Southern Business Review

Dale O. Cloninger is, Professor of Finance and Economics and Director of Programs, in Accounting and Financc at the University of Houston-Clear Lake.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Spring, 1985 Volume 11, Issue 1

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover Spring, 1985 Volume 11, Issue 1

Strategic Information Processing: An Integrative Perspective, Pien Wang, Peng S. Chan

Southern Business Review

Pien Wang, Department of Business Policy at the National University of Singapore. Peng S. Chan, Management Department at California State University Fullerton.

The Impact Of Accounting Method Change On The Timeliness Of Annual Earnings Announcement: The Case Of Fas52, Mehdi Sheikholeslami

Southern Business Review

Mehdi Sheikholeslami is an Associate Professor of Accounting at the University of Wisconsin-Eau Claire.

A Comparison Of Single-Index An Multi-Index Models, Thomas M. Krueger, Mohammad H. Rahbar

Southern Business Review

Thomas M. Krueger is an Associate Professor and Chair, Department of Finance at the University of Wisconsin-La Crosse. Mohammad H. Rahbar is an Associate Professor, Department of Mathematics at the University of Wisconsin-La Crosse.

Assessing The Organizational Commitment Construct In An Industrial Purchasing Setting, Mark C. Hall, Kevin M. Elliott

Southern Business Review

Mark C. Hall is an Associate Professor of Marketing at Mankato State University. Kevin M. Elliott is a Professor of Marketing at Mankato State University.

The Effect Of Prior Stock Price Changes On Seasoned Equity Issue Announcements, John Dunkelberg, M.E. Ellis

Southern Business Review

John Dunkelberg is a Professor of Finance, School of Business and Accounting at Wake Forest University. M.E. Ellis is an Associate Professor, Department of Economics and Finance at St. John's University.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Fall 1994 Volume 20 Issue 2

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover. Fall, 1994 Volume 20 Issue 2

Explaining The Scarcity Of Women Accounting Partners: Male And Female Accountants Respond, Rebekah Joy Maupin

Southern Business Review

Rebekah J. Maupin is Professor of Accountmg, School of Accountancy at the University of Hawaii at Manoa.

Equity And Efficiency Through Local Measured Service Revisited, Dale E. Lehman, Iqbal A. Memon

Southern Business Review

Dale E. Lehman is an Associate Professor of Economic,. School of Business Administration at Fort Lewis College. Iqbal A Memon is an Assistant Professor of Finance School of Business Administration at Fort Lewis College.

Mutual Fund Performance In The Eighties: Has It Improved?, George W. Kester

Southern Business Review

George W. Kester is a Professor of Finance m the Department of Management at Bucknell University.

The Who, What, When, Where, How, And Why Of Forecasting, Paul Herbig, John Milewicz, James E. Golden

Southern Business Review

Paul Herbig, John Milewicz, and James E. Golden are Professors in the Department of Management/Marketing, College of Commerce and Business Administration at Jacksonville State Unversity.

Capital Structure: A Literary Synopsis And Reexamination, E. Tylor Claggett Jr.

Southern Business Review

E. Tylor Claggett, Jr., is an Assistant Professor, Babcock Graduate School of Management at Wake Forest University.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Spring, 1994 Volume 20 Issue 1

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover Spring, 1994 Volume 20 Issue 1

The Empirical Relationship Between State Unemployment Rates And Real Wages, James E. Payne

Southern Business Review

James E. Payne is an Associate Professor in the Department of Economics and Finance at Eastern Kentucky University.

Commercial Bank Retail Deposit Strategy: The Role Of Mmdas, Stevan R. Holmberg, H. Kent Baker

Southern Business Review

Stevan R. Holmberg is the acting dean of the Kogod College of Business Administration at The American University. H. Kent Baker is University Professor of Finance in the Depanment of Finance and Real Estate, Kogod College of Business Administration at The American University.

A Revenue-Restricted Cost Study Of The Property-Liability Insurance Industry, L. Dean Hiebert, Han Bin Kang, George B. Flanigan

Southern Business Review

L. Dean Hiebert is a professor in the Department of Economics at Illinois State University. Han Bin Kang is a professor in the Department of Finance. Insurance and Law at Illinois State University. George B. Flanigan is a professor ID the Department of Finance, Insurance and Law at Illinois State University.

The Identification Of Competitive Structure Based On Situation And Situationally Characterized Respondents, Kevin L. Hammond, C. Richard Huston, Harry A. Harmon

Southern Business Review

Kevin L. Hammond is an assistant professor in the Department of Management and Marketing at the University of Tennessee at Martin. C. Richard Huston is an associate professor in the Department of Management and Marketing at Louisiana Tech University. Harry A. Harmon is an assistant professor in the Department of Marketing and Legal Studies at Central Missouri State University.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Fall 1996 Volume 22 Issue 2

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover. Fall 1996 Volume 22 Issue 2