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Differences In Eco-Friendly Attitudes And Behaviors Among Consumers In The United States Across An Array Of Demographics, Sam Fullerton, Tammy Mccullough
Differences In Eco-Friendly Attitudes And Behaviors Among Consumers In The United States Across An Array Of Demographics, Sam Fullerton, Tammy Mccullough
Association of Marketing Theory and Practice Proceedings 2023
A sample of 938 consumers residing in the United States responded, by invitation, to an online survey on anti-consumption attitudes and behaviors. Drawing from one aspect of that survey, the primary focus of this study is sustainability. The relationship between four of the measured sustainability-related variables and five commonly examined demographics was evaluated using a t-test, ANOVA, and the Scheffé Method of Multiple Comparisons. Age was the most common variable to be associated with attitudes and behavior regarding sustainability. The most common dependent variable to be associated with the five demographic variables was the frequency in which the respondent chose …