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Georgia Southern University

Association of Marketing Theory and Practice Proceedings 2020

Operations and Supply Chain Management

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The Future Of Electronics Consumption And The Role Of The Sustainable Consumer, Jennifer D. Henderson Feb 2020

The Future Of Electronics Consumption And The Role Of The Sustainable Consumer, Jennifer D. Henderson

Association of Marketing Theory and Practice Proceedings 2020

The Future of Electronics Consumption and the Role of the Sustainable Consumer

Jennifer D. Henderson

University of South Alabama

ABSTRACT

A recent area of ethical, environmental, and social responsibility concern is in regard to smartphones and related electronic devices. Specifically, these products have been linked to generating large quantities of electronic waste (e-waste) and are increasingly produced under questionable working conditions. These social and environmental impacts can potentially be mitigated through the adoption of sustainably produced devices. However, although we are years into the modern sustainability movement, there still exists an attitude-behaviors gap where many consumers report that they are …