Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Business
Deepfakes Generated By Generative Adversarial Networks, Olympia A. Paul
Deepfakes Generated By Generative Adversarial Networks, Olympia A. Paul
Honors College Theses
Deep learning is a type of Artificial Intelligence (AI) that mimics the workings of the human brain in processing data such as speech recognition, visual object recognition, object detection, language translation, and making decisions. A Generative adversarial network (GAN) is a special type of deep learning, designed by Goodfellow et al. (2014), which is what we call convolution neural networks (CNN). How a GAN works is that when given a training set, they can generate new data with the same information as the training set, and this is often what we refer to as deep fakes. CNN takes an input …
Entitled To Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?, Farhana Nusrat, Yanliu Huang
Entitled To Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?, Farhana Nusrat, Yanliu Huang
Association of Marketing Theory and Practice Proceedings 2021
The adoption of self-service technologies (SST) has been rising over the last few years, and among different SSTs, self-checkout systems are one of the most popular options. In this study, we examine how self-checkout service impacts customers’ shopping outcomes compared to regular checkout service. We propose that self-checkout (vs. regular checkout) systems, would make customers feel less rewarded and less satisfied with their purchases. We conducted four studies to test our hypotheses and showed that self-checkout (vs. regular checkout) service makes customers feel less rewarded, less satisfied with their shopping outcomes, and less likely to return to the store. We …