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The Effects Of The Small Business Founder’S Need For Cognition On Early Stage Performance, John Leaptrott
The Effects Of The Small Business Founder’S Need For Cognition On Early Stage Performance, John Leaptrott
Department of Management Faculty Publications
This study assesses the relationship between the need for cognition and early stage organizational performance for a sample of small business owners who started new childcare ventures. Their need for cognition was assessed as a predictor of performance that was measured by sales growth. The data supported a significant positive relationship between need for cognition and performance as predicted. This study suggests that the cognitive characteristics of small business owners can influence the performance of their businesses.