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Full-Text Articles in Business
Cruise Brand Management, Laurence Miller
Cruise Brand Management, Laurence Miller
Hospitality Review
Brands have always been associated with cruise and line voyage operations, but the branding concept has taken on new meaning in the modern cruise industry. In the consolidation of cruise lines under a few major corporate structure today, the acquiring entity has most often chosen to invest in lines acquired under their existing names, retaining separate brand identity. The author summarizes industry experiences with the acquisition and management of multiple brands under a single corporate structure, together with the rationale and advantages, this article is an updated and expanded version of that first given at the Seatrade Cruise Shipping Convention …
Glove Use In Restaurants: Efficacy Is Questionable, Joseph West
Glove Use In Restaurants: Efficacy Is Questionable, Joseph West
Hospitality Review
Apparently there seems to be a growing consensus on the part of both industry managers and consumers that the use of gloves is an effective barrier to the spread of food-borne illness. However, with more than 13 years’ experience as a food service manager and executive, the author has discovered otherwise.
Book Review: Dixie Before Disney, Joan S. Remington
Book Review: Dixie Before Disney, Joan S. Remington
Hospitality Review
Dixie Before Disney: 100 Years of Roadside Fun by Tim Hollis (Jackson, Miss.: University Press of Mississippi, 1999), ISBN 1-57806-117-2, 206 pages, including acknowledgements, tables, index, $25 paperback.