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Adapting The Customer Satisfaction Index To The Lodging Industry: Foreign Customers' Evaluations, Dong Jin Kim, Woo Gon Kim, Kelly A. Way
Adapting The Customer Satisfaction Index To The Lodging Industry: Foreign Customers' Evaluations, Dong Jin Kim, Woo Gon Kim, Kelly A. Way
Hospitality Review
As a standard form of measuring customer satisfaction, the Customer Satisfaction Index (CSI) has been utilized in many countries. By using the Korean Customer Satisfaction Index (KCSI) methodology, this study attempted to investigate foreign customers’ evaluations of luxury hotels in Seoul, South Korea. In doing so, some efforts were made to overcome the methodological problems associated with the KCSI for the lodging industry. Data for this study were collected through a mall intercept survey using a self-administered questionnaire. Precisely 783 responses, collected solely from foreign guests who had stayed at a luxury hotel in Seoul, were included in the study.