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Articles 1 - 24 of 24
Full-Text Articles in Business
Advertising Effects On Brand Search And Preference: Assessing The Mediational Role Of Aad And Ab, Sandipa Dublish
Advertising Effects On Brand Search And Preference: Assessing The Mediational Role Of Aad And Ab, Sandipa Dublish
FIU Electronic Theses and Dissertations
Most advertising research has focussed at examining effects of advertising on attitudinal responses or brand preference and choice. However, in a natural environment, the time period between advertising exposure and purchase decision is filled with prepurchase search. Prepurchase external search refers to information search from sources other than memory, prior to making a purchase decision. Usually consumers access only a small subset of available information and base their choice decisions on it. Prepurchase search therefore acts as a filter and, the final choice depends critically on the small subset of potential inputs the consumer notes in the environment and integrates …
Design And Evaluation Of A Consulting System For Database Design, Solomon Raj Antony
Design And Evaluation Of A Consulting System For Database Design, Solomon Raj Antony
FIU Electronic Theses and Dissertations
Database design is a difficult problem for non-expert designers. It is desirable to assist such designers during the problem solving process by means of a knowledge based (KB) system. Although a number of prototype KB systems have been proposed, there are many shortcomings. Firstly, few have incorporated sufficient expertise in modeling relationships, particularly higher order relationships. Secondly, there does not seem to be any published empirical study that experimentally tested the effectiveness of any of these KB tools. Thirdly, problem solving behavior of non-experts, whom the systems were intended to assist, has not been one of the bases for system …
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
FIU Electronic Theses and Dissertations
The purpose of this study was to investigate the relationship between organizational learning and expatriation in overseas subsidiaries as well as in organizations as a whole. In doing so, two issues were addressed - () the use of expatriation as firms internationalize, and (ii) the significance of various factors to expatriate success as firms gain international experience. The sample of companies for this study was drawn from U.S. Fortune 500 multinational corporations (MN1Cs) in two sets of related industries -- computers/ electronics and petroleum/chemicals. Based on the learning that takes place within organizations as they increase their involvement overseas, a …
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
FIU Electronic Theses and Dissertations
The purpose of this study was to investigate the relationship between organizational learning and expatriation in overseas subsidiaries as well as in organizations as a whole. In doing so, two issues were addressed - () the use of expatriation as firms internationalize, and (ii) the significance of various factors to expatriate success as firms gain international experience. The sample of companies for this study was drawn from U.S. Fortune 500 multinational corporations (MN1Cs) in two sets of related industries -- computers/ electronics and petroleum/chemicals. Based on the learning that takes place within organizations as they increase their involvement overseas, a …
Native American Gaming: Promises And Prospects, Carl J. Pfaffenberg, Carol A. Costello
Native American Gaming: Promises And Prospects, Carl J. Pfaffenberg, Carol A. Costello
Hospitality Review
The Indian Gaming Regulatory Act of 1988 was intended to provide a statutory basis for the growth of Indian gaming. This article explains that the intentions of the act, when coupled with court decisions and a competitive economic environment, may be the basis for federal intervention in the gaming industry, specifically for Native American gaming. The author reviews the history of programs and promises, the magnitude of the total gaming industry, and the role of Native American gaming.
Lender Bias Against Smaller Lodging Properties, Raymond S. Schmidgall Ph.D., Cpa, A.J Singh
Lender Bias Against Smaller Lodging Properties, Raymond S. Schmidgall Ph.D., Cpa, A.J Singh
Hospitality Review
In the face of the changing environment in the hotel industry to one of optimism, the authors were interceded in discovering in a formal way what the smaller lodging community had to say about the availability of loans to their segment of the industry. The article reports on their investigation of the perception of hoteliers of smaller hotels and motels with regard to negative lender bias associated with the size of a lodging property.
Male And Female Hotel Controllers In The '90s, Richard F. Ghiselli, Bai Yuan Chen
Male And Female Hotel Controllers In The '90s, Richard F. Ghiselli, Bai Yuan Chen
Hospitality Review
Female hotel controllers generally are expected to display the same managerial characteristics and are evaluated on the same criteria as male controllers, yet there is a significant difference in their base salaries. The authors explore some of the differences between male and female hotel controllers and make overall comparisons with previously-collected data.
The Proletarian Gourmet, David Walczak
The Proletarian Gourmet, David Walczak
Hospitality Review
Many managers are concerned about the loss of the American work ethic. The author shows that, in spite of alienating work conditions and poos management practice, the work ethic is very strong in the garde manager department of a major five diamond resort hotel.
Lean And Mean Do Not Equal Profitable And Hospitable, Carl P. Borchgrevink, Ronald F. Cichy, Alex M. Susskind
Lean And Mean Do Not Equal Profitable And Hospitable, Carl P. Borchgrevink, Ronald F. Cichy, Alex M. Susskind
Hospitality Review
Lean and mean hospitality organizations are relevant today. The authors explore research findings from Leader-Member Exchange (LMX) studies, in general, and cite findings from the hospitality industry to make the case for lean and loving hospitality organizations.
An Ethnographic Approach To Understanding Service Quality, Elizabeth Huettman, Judi Brownell
An Ethnographic Approach To Understanding Service Quality, Elizabeth Huettman, Judi Brownell
Hospitality Review
The ethnographic research process, which explores human behavior as it relates to its situation, is outlined and illustrated through a hospitality case that explores the ways in which employees come to understand the meaning of service quality The challenges of ethnographic research are reviewed and implications for future research are provided
Recreational Food Service: A Growing Employment Option, Susan S. Hubbard
Recreational Food Service: A Growing Employment Option, Susan S. Hubbard
Hospitality Review
The recreational food service industry represents a wealth of potential job opportunities for graduates of hospitality management degree programs. Most hospitality management curricula are saturated with core courses and basic hospitality education course work, leaving little room for additional components. Recreational food service, however, could be easily integrated into an existing pro- gram and made available for students interested in this growing employment option. The author presents one option as a model curriculum approach.
The Impact Of The Restaurant Critic, Rob L. Heiman
The Impact Of The Restaurant Critic, Rob L. Heiman
Hospitality Review
Restaurant critiques have an effect on the sales volume of restaurants following the publication of the critique in the target markets’ media. The author discusses data from restaurant operations in the greater Cleveland, Ohio, metropolitan area which have had their operations publicly critiqued, and also addresses the credibility of critics.
My Rules For Success, Dave Thomas
My Rules For Success, Dave Thomas
Hospitality Review
Success means something different to everyone. It can mean wealth, power, happiness, or a hundred other things. There are all kinds of success and all kinds of ways to achieve it. I know bus drivers who are as successful as bankers; I know anonymous computer programmers who are now more successful than some of the biggest sports celebrities. Success can take many forms, but the ingredients for success are basically the same
Club Coo Leadership: A Comparative Study Of Industry, Ronald F. Cichy, James B. Singerling
Club Coo Leadership: A Comparative Study Of Industry, Ronald F. Cichy, James B. Singerling
Hospitality Review
A true leader continues the quest for personal knowledge. The quest is designed to better the leader's life, not necessarily the leader's livelihood. While change is a constant in the lives of club leaders, and some days the leader's vision and purpose change, the underlying ideas and convictions remain constant. Many leadership qualities must be present to be an effective leader. The author's survey club chief operating officers to elicit the characteristics and essential qualities of club leadership
Diversity In Education: Profiles Of Students At Fiu's School Of Hospitality Management, Elisa S. Moncarz, William G. O'Brien
Diversity In Education: Profiles Of Students At Fiu's School Of Hospitality Management, Elisa S. Moncarz, William G. O'Brien
Hospitality Review
The authors are conducting a study of career patterns for students enrolled in the Florida International University School of Hospitality Management. A preliminary ethnographic phase of the study was to profile a variety of student participants in order to identify potential factors which might affect career patterns. The result is a fascinating and diverse mosaic of ambitious young people and a wealth of insight for corporate recruiting.
Location, Location, Location: Ensuring A Franchisee's Success, Douglas P. Fisher
Location, Location, Location: Ensuring A Franchisee's Success, Douglas P. Fisher
Hospitality Review
This article examines effective site selection methodologies and determines if good site selection is a science or something best left to luck. The article provides an overview of the current available literature on site selection and then explores three issues: the wrong way to select a site, sample cases of poor site selection, and effective site selection
Yield Management: Where We've Been, Where We Are, Where We're Going, Marcel R. Escoffier
Yield Management: Where We've Been, Where We Are, Where We're Going, Marcel R. Escoffier
Hospitality Review
The author describes yield management and the technology used to implement yield management in hotels, issues in usefulness, and legal issues concerning the use of yield management. A look into the future is provided, along with a critique of what further research may be needed in order to raise the level of usefulness of yield management systems in the hotel industry to that found in the airlines.
Hotel Remodeling Impact: Guest Satisfaction At A Family Resort Hotel, Ady Milman
Hotel Remodeling Impact: Guest Satisfaction At A Family Resort Hotel, Ady Milman
Hospitality Review
A case study of a family resort hotel demonstrated empirical relationships between guest satisfaction and their perception of the hotel's physical appearance, staff attitude, and the guests' age group. The 333 self-administered surveys also provided information about the guests' travel behavior and their experience at the hotel. The predictive regression model confined that the hotel was in need of remodeling, and that potential renovation projects will ultimately result in increased guest satisfaction.
Evaluating The Success Of Lodging Yield Management Systems, Robert K. Griffin
Evaluating The Success Of Lodging Yield Management Systems, Robert K. Griffin
Hospitality Review
Although there are more than 7,000 properties using lodging yield management systems (LYMSs), both practitioners and researchers alike have found it difficult to measure their success. Considerable research was performed in the 1980s to develop success measures for information systems in general. In this work the author develops success measures specifically for LYMSs.
Measuring Hotel Service Quality: Tools For Gaining The Competitive Edge, Robert C. Ford, Susan A. Bach
Measuring Hotel Service Quality: Tools For Gaining The Competitive Edge, Robert C. Ford, Susan A. Bach
Hospitality Review
As the hotel industry grows more competitive, quality guest service becomes an increasingly important part of managers' responsibility measuring the quality of service delivery is facilitated when managers know what types of assessment methods are available to them. The authors present and discuss the following available measurement techniques and describe the situations where they best meet the needs of hotel managers: management observation, employee feedback programs, comment cards, mailed surveys, personal and telephone interviews, focus groups, and mystery shopping.
Technology Vendors: Lodging Managers View Support They Receive , Hubert B. Van Hoof, Thomas E. Combrink, Marja J. Verbeeten
Technology Vendors: Lodging Managers View Support They Receive , Hubert B. Van Hoof, Thomas E. Combrink, Marja J. Verbeeten
Hospitality Review
The authors report on a comparative study of regional differences in the perceptions of lodging managers in the United States, Canada, and the United Kingdom on the support they receive from their technology vendors, and the technology systems they are using. Besides a comparison based on regions, the study also looks at differences of opinions based on property size.
Leader-Member Exchange Paying Attention To Immediate Subordinate Pays Off, Carl P. Borchgrevink
Leader-Member Exchange Paying Attention To Immediate Subordinate Pays Off, Carl P. Borchgrevink
Hospitality Review
The author provides a brief review of leadership seen from the dyadic perspective, also known as leader-member exchange (LMX). This perspective focuses on the relationship between leaders and their immediate subordinates as individuals, with a review of the potential benefits and importance of this perspective. It is evident that hospitality leaders, managers, and supervisors and their organizations may gain much by paying attention to the relationship they have and that they develop with their immediate subordinates
Innovation Leads To World's Largest Casual Dining Company, Joe R. Lee
Innovation Leads To World's Largest Casual Dining Company, Joe R. Lee
Hospitality Review
The chairman and CEO of Darden Restaurants, Inc. discusses the growth and success of the Red Lobster chain and the founding of the Olive Garden
In Retrospect: Quest Of Hospitality Faculty For Identity, Donald E. Lundberg
In Retrospect: Quest Of Hospitality Faculty For Identity, Donald E. Lundberg
Hospitality Review
It has been 100 years since Iowa State University first offered a program in hospitality education. One of the pioneer educators in the field presents a retrospective based upon a career that spanned much of that period.