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What Makes Online Grocers Work? A Case Study Analysis Of Factors Contributing To Online Grocery Store Profitability, William D. Lucky, Jr.
What Makes Online Grocers Work? A Case Study Analysis Of Factors Contributing To Online Grocery Store Profitability, William D. Lucky, Jr.
FIU Electronic Theses and Dissertations
This research examined the factors contributing to the performance of online grocers prior to, and following, the 2000 dot.com collapse. The primary goals were to assess the relationship between a company’s business model(s) and its performance in the online grocery channel and to determine if there were other company and/or market related factors that could account for company performance. To assess the primary goals, a case based theory building process was utilized. A three-way cross-case analysis comprising Peapod, GroceryWorks, and Tesco examined the common profit components, the structural category (e.g., pure-play, partnership, and hybrid) profit components, and the idiosyncratic profit …