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Full-Text Articles in Business
Issues For Managing Tourism Information, Robert M. O'Halloran, Donald F. Holecek
Issues For Managing Tourism Information, Robert M. O'Halloran, Donald F. Holecek
Hospitality Review
The need for a high quality tourism database is well known. For example, planners and managers need high quality data for budgeting, forecasting, planning marketing and advertising strategies, and staffing. Thus the concepts of quality and need are intertwined to pose a problem to the tourism professional, be they private sector or public sector employees. One could argue that collaboration by public and private sector tourism professionals could provide the best sources and uses of high quality tourism data. This discussion proposes just such a collaboration and a detailed methodology for operationalizing this arrangement.
Tourism Professionals Indicate Research Needs, Robert M. O'Halloran, Donald F. Holecek
Tourism Professionals Indicate Research Needs, Robert M. O'Halloran, Donald F. Holecek
Hospitality Review
County and local tourism officials have a great need for data to help them make their decisions. The authors surveyed professionals to determine data used and needed, the types of decisions made, and where data is obtained. The results provide a profile for information sharing.