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Innovation Ambidexterity And The Three-Legged Stool: The Value Of Business Processes, Janet Tinoco
Innovation Ambidexterity And The Three-Legged Stool: The Value Of Business Processes, Janet Tinoco
Publications
Successful accomplishment of ambidexterity in innovation was, and remains today, a perplexing and challenging task for many firms, especially those in the competitive high-technology climate. Ambidexterity in this context is the ability to create radical product innovations for the future while also developing incremental product innovations for short-term return. Each type of innovation requires different—often opposing—structures, cultures, and processes. Thus, to become ambidextrous, companies must create a balanced mix of all three, each a leg in a three-legged stool.
The Role Of Prior Sales Experience Of Buyers And Duration In Buyer-Seller Relationships, Scott C. Ambrose, Nwamaka A. Anaza, Brian N. Rutherford
The Role Of Prior Sales Experience Of Buyers And Duration In Buyer-Seller Relationships, Scott C. Ambrose, Nwamaka A. Anaza, Brian N. Rutherford
Publications
This paper examines the impact that a buyer’s prior sales experience and the duration of the buyer-salesperson relationship has on the satisfaction and commitment linkages established within the literature. First, two key facets of satisfaction (social and economic) are linked to buyer’s commitment to the salesperson. Next, buyer-salesperson relationship duration is examined as an influencer between the satisfaction and commitment linkages. Following this, the study shifts its focus to examine if and how buyers with prior sales experience view the buyer-salesperson relationship different than buyers without prior sales experience. Findings of the study highlight the importance of developing our understanding …