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Full-Text Articles in Business
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
International Journal of Aviation, Aeronautics, and Aerospace
Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …
Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson
Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson
International Journal of Aviation, Aeronautics, and Aerospace
Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and cargo air carriers with total revenues exceeding $1 billion classified as Group III air carriers by the U.S Department of Transportation. The results showed that 53% of Group III air carriers published sustainability reports. Out of these 53%, all except one referenced the Global Reporting framework in their sustainability reports. Forty percent or 6 out of 15 carriers participated in at least one Carbon Disclosure Project questionnaire. Based …