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Full-Text Articles in Business
Scale Development And Validation Of Anime Tourism Motivations, Shang Liu, Dan Lai, Songshan (Sam) Huang, Zhiyong Li
Scale Development And Validation Of Anime Tourism Motivations, Shang Liu, Dan Lai, Songshan (Sam) Huang, Zhiyong Li
Research outputs 2014 to 2021
© 2020 Informa UK Limited, trading as Taylor & Francis Group. Anime tourism has emerged as an important form of tourism resulted from both online and offline human activities and interactions. However, investigations into anime tourism motivations remain limited. Using Chinese anime tourists as study subjects and employing a mixed methods approach, this study develops a five-dimension anime tourism motivation scale with sufficient reliability and validity. The five motivational factors are anime authenticity seeking, novelty, escape/relaxation, socialisation, and anime cultural exploration. The results help understand unique anime tourist behaviours, expand the current knowledge of media-induced tourism, and extend contemporary cultural …
Backpacker Identity: Scale Development And Validation, Ganghua Chen, Lijun Zhao, Songshan (Sam) Huang
Backpacker Identity: Scale Development And Validation, Ganghua Chen, Lijun Zhao, Songshan (Sam) Huang
Research outputs 2014 to 2021
Backpacker identity has attracted growing attention in backpacker tourism research. However, there still lacks a valid scale to measure backpacker identity. Guided by Social Identity Theory (SIT), this study aims to develop and validate a scale to measure backpacker identity in the Chinese context. The study used two Chinese backpacker samples in two stages (Study 1, n=190; Study 2, n=323) to establish the psychometric properties of a backpacker identity scale (BIS). Following the process of scale development, a three-dimension (i.e., self-categorization, group self-value, and group self-evaluation) backpacker identity measurement model was identified. The refined scale with 16 measurement …