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Full-Text Articles in Business
A Qualitative Analysis Of The Loyalty Building Attributes Of Customer Loyalty Programs On Gaining Loyalty To Brands, Caryn Ow
Theses: Doctorates and Masters
A paradigm shift from mass marketing to the concentrated focus on one-to-one marketing has led to a barrage of tactical strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs across a widening range of industries. Not surprisingly, this has led to significant interest in customer loyalty programs among academics and practitioners. Despite the skepticism of academics relating to the effects of loyalty programs, many organisations have allocated a …
Consumer Perceptions Of The Internet As A Product And Service Infomation Source, Kevin Nguy
Consumer Perceptions Of The Internet As A Product And Service Infomation Source, Kevin Nguy
Theses : Honours
The Internet is fast becoming an important product and service information source. Consumers are using the medium for gathering information on products and services. The Internet has unique characteristics, which makes it a powerful medium for communication. However, what is the perception of the product and service information on the Internet? This study aims to contribute to an understanding of consumers' perception of product and service information on the Internet. The research is exploratory in nature. Consumers' perceptions towards the Internet as a product and service information source were measured along a construct relating to perceptions towards the Internet information. …
A Qualitative Investigation Into The Use Of The Internet In The Information Search Phase Of The Buying Decision Process, Kiaran Geen
Theses : Honours
There have been a significant number of reports suggesting that the Internet will radically change accepted business and customer relationships. The literature to date has focused on the phenomenon of the Internet as well as more specific aspects such as its interactivity, how to market a Web site and security issues. There appears to be very little research on how consumer behaviour theories relate to the Internet. This study explored the extent to which the Internet is in the information search phase of the buying decision process, amongst Internet literate consumers. A qualitative investigation using virtual focus groups was conducted. …
Fourth World Consumer Culture: Emerging Consumer Cultures In Remote Aboriginal Communities Of North-Western Australia, Ronald George Groves
Fourth World Consumer Culture: Emerging Consumer Cultures In Remote Aboriginal Communities Of North-Western Australia, Ronald George Groves
Theses: Doctorates and Masters
Over the two centuries since the arrival of European settlers in Australia, the material culture and lifestyle of the indigenous Aboriginal people of Australia has undergone dramatic change. Based on qualitative fieldwork in three remote Aboriginal communities in north-western Australia, this study examines the emergence of unique consumer cultures that appear to differ significantly from mainstream Australia and indeed from other societies. The study finds that the impact of non-indigenous goods and external cultural values upon these communities has been significant. However, although anthropologists feared some fifty years ago that Aboriginal cultural values and traditions had been destroyed, this study …