Business Commons^™

Global Online Trade In Primates For Pets, Vincent Nijman, Thais Q. Morcatty, Hani R. El Bizri, Hassan Al-Razi, Andie Ang, Ahmad Ardiansyah, Sadek Atoussi, Daniel Bergin, Sarah Bell, Franciany Braga-Pereira, Marco Campera, Nabajit Das, Felipe E. Silva, Kim Feddema, Grace Foreman, Anna Fourage, Smitha D. Gnanaolivu, Malene F. Hansen, Elena Račevska, Brittany C. Rapone, Ganga R. Regmi, Chris R. Shepherd, Sofiya Shukhova, Penthai Siriwat, Jaima H. Smith, Seyed A. M. M. Tabar, Aline S. Tavares, Ariana V. Weldon, Angelina Wilson, Nobuyuki Yamaguchi, Mingxia Zhang, Magdalena S. Svensson, K. Anne-Isola Nekaris

Research outputs 2022 to 2026

The trade in primates as pets is a global enterprise and as access to the Internet has increased, so too has the trade of live primates online. While quantifying primate trade in physical markets is relatively straightforward, limited insights have been made into trade via the Internet. Here we followed a three-pronged approach to estimate the prevalence and ease of purchasing primates online in countries with different socioeconomic characteristics. We first conducted a literature review, in which we found that Malaysia, Thailand, the USA, Ukraine, South Africa, and Russia stood out in terms of the number of primate individuals being …

Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan

Research outputs 2014 to 2021

Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …

The Use Of Twitter For Innovation In Business Markets, Helen Cripps, Abhay Singh, Thomas Mejtoft, Jari Salo

Research outputs 2014 to 2021

Purpose

The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.

Design/methodology/approach

This study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.

Findings

The research …

Innovating Authentically: Cultural Differentiation In The Animation Sector, Susan Standing, Craig Standing

Research outputs 2014 to 2021

This paper examines the concept of authentic innovation and the development of the animation industry in Malaysia. Authenticity is a concept that has been investigated from philosophical and institutional perspectives in the quest to explain the role of self-fulfillment and decision-making. It links with systems thinking because authenticity as a strategy requires a holistic approach since it is based upon values that influence action. The desire for authenticity can create expression outside the norms and produce innovation. We present interpretations of authenticity, explain the concept of authentic innovation and relate this to three case studies of Malaysian animation studios. We …

Offline Versus Online Travel Experience Sharing: The National Profile Of China, Songshan (Sam) Huang, Xiang Wei

Research outputs 2014 to 2021

Purpose: This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.

Design/methodology/approach: Cross-tabulation analysis was applied on a national sample of 6081 respondents in China.

Findings: The study found that Chinese women tend to share travel experience more often than Chinese men; old people in China tend to use the face-to-face approach more than online or social media to share their travel experience. About 66.5 per cent of the survey sample used WeChat Moments to share their travel experience, highlighting WeChat as the dominating social media platform in China for …