Business Commons^™

Exploring The Intention Of The South West Of Western Australian Residents To Purchase Solar Panels Using The Theory Of Planned Behaviour Approach, Greg Murray

Theses : Honours

Global warming is a concern for many people around the world (Lorenzoni, Pidgeon, 2006; Searle & Gow, 2010). The negative effect of climate change is increasingly apparent (Belluscio, 2010; Dunlop, 2010; Hirabayashi, Kanae, Emori, Oki & Kimoto, 2008; Oelemans, 1994). In response to growing public concern, governments are implementing legislation and carbon initiatives to decrease the impact of climate change (Crane, 2010; D’Souza, 2005). Although these government actions are important to implement environmental preservation among industries, this study focuses on the intentions of purchasing behaviour of the individual homeowner of the South West region of Western Australia. More specifically, the …

The Marketing Relevance Of Australian Cosmetic Brand Ambassadors, Jessica Boswarva

Theses : Honours

Brand ambassadors are often employed to perform important marketing roles such as influencing product adoption and creating brand awareness (Livesley, 2009; O’Leary, 2010; Voight, 2007; Wragg, 2004). Brand ambassadors provide personalised customer service, including educational, experiential and relational roles and as a result propagate trust, minimize perceived risk and create familiarity and involvement (Belch & Belch, 2007; Chiou & Droge, 2006; Elliot & Percy, 2007). Whilst studies highlight benefits to businesses in general, there is limited research to the role of brand ambassadors within the Australian cosmetic industry. Cosmetic brand ambassadors are a traditional feature of the cosmetic industry and …

An Exploratory Investigation Into Voluntary Employee Turnover And Retention Practices In The Small Business Sector [Thesis], Olivia Gialuisi

Theses : Honours

This study addresses the question, what factors influence voluntary employee turnover in small businesses and how do owner-managers retain key employees? More specifically the study explores four research objectives: 1) the negative effects of voluntary turnover of key employees on small businesses; 2) common reasons why employees voluntarily leave small businesses; 3) characteristics of the small business that might enhance retention of employees; and 4) strategies that are employed to retain key employees. The current study employed an exploratory qualitative research design. Data was collected via semi-structured interviews with nine owner-managers and seven key employees from eleven Australian small businesses. …

An Exploratory Investigation Into Knowledge Management In Western Australian Knowledge-Intensive Small Businesses, Shukrullah Fassehi

Theses : Honours

From a knowledge management (KM) perspective, organisational effectiveness depends on the organisation’s capacity to effectively perform a range of processes that include identifying, acquiring, sharing, and storing valuable knowledge. The literature suggests that the growth of interest in the field of KM is largely centred on large organisations. Small businesses have not received much attention in the literature. This is surprising, given that small businesses (however defined) represent the majority of businesses in most countries and, as is the case in Australia, make a major contribution towards business activity, economic development and employment generation.

This study employed a qualitative exploratory …

Property Bubble : Test For Suitability And Reliability Indicators : A Comparative Assessment Of Western Australia And Provence-Alpes-Cote D'Azur, Romain A. Aureglia

Theses : Honours

Purpose: The main purpose of this thesis is to contribute to the speculative bubble literature and to provide a practical test upon Lind’s (2008) definition and set of indicators to identify a property bubble.

Methodology: The methodology for this thesis consists of a case study and a comparative analysis. The paper will connect Lind’s theoretical framework to a practical test to provide a concrete answer for the validity of his work.

Findings: Media and general perceptions have had a great influence over the housing market actors for both Provence-Alpes-Cote d’Azur and Western Australia regions. House prices increases are often attributed …