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Full-Text Articles in Business
An Integrated Model For Customer Online Repurchase Intention, Chao Wen, Victor R. Prybutok, Chenyan Xu
An Integrated Model For Customer Online Repurchase Intention, Chao Wen, Victor R. Prybutok, Chenyan Xu
Chao Wen
The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers' online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers' continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers' online repurchase intention. In the …
An Integrated Model For Customer Online Repurchase Intention, Chao Wen, Victor R. Prybutok, Chenyan Xu
An Integrated Model For Customer Online Repurchase Intention, Chao Wen, Victor R. Prybutok, Chenyan Xu
Faculty Research & Creative Activity
The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers' online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers' continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers' online repurchase intention. In the …
An Integrated Model For Customer Online Repurchase Intention, Chao Wen, Victor Prybutok, Chenyan Xu
An Integrated Model For Customer Online Repurchase Intention, Chao Wen, Victor Prybutok, Chenyan Xu
Faculty Research & Creative Activity
The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers' online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers' continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers' online repurchase intention. In the …