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Services As The Crucial Factor For The Success Of Retailing In Croatia, Sanda Renko, Marko Grunhagen
Services As The Crucial Factor For The Success Of Retailing In Croatia, Sanda Renko, Marko Grunhagen
Faculty Research & Creative Activity
The era of intense competition in all spheres of the global economy has forced companies to spare no effort to retain their market share and to compete successfully in the marketplace. This is particularly evident in the retail sector which is one of the fastest growing and most competitive sectors of the Croatian economy. Over the last decade, retailers have faced many challenges. On the one hand, there are ever more sophisticated and more demanding customers. On the other hand, there is intense competition in retailing: non-store retail formats, vertical integration, large store formats, to name a few. It requires …
Services As The Crucial Factor For The Success Of Retailing In Croatia, Sanda Renko, Marko Grunhagen
Services As The Crucial Factor For The Success Of Retailing In Croatia, Sanda Renko, Marko Grunhagen
Faculty Research & Creative Activity
The era of intense competition in all spheres of the global economy has forced companies to spare no effort to retain their market share and to compete successfully in the marketplace. This is particularly evident in the retail sector which is one of the fastest growing and most competitive sectors of the Croatian economy. Over the last decade, retailers have faced many challenges. On the one hand, there are ever more sophisticated and more demanding customers. On the other hand, there is intense competition in retailing: non-store retail formats, vertical integration, large store formats, to name a few. It requires …