Business Commons^™

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

Forecasting Recessions In The U.S.A., Tran B. Ngoc

Masters Theses

Many economists have raised concerns about the next recession in the U.S., especially after the Great Recession in 2008. Many believe that the next recession will strike either this year (2019) or the next year (2020). This paper first analyzes different macroeconomic indicators such as Buffet Indicators, interest rate, unemployment rate, etc. In terms of modelling the data, a Probit model is applied to determine what variables can affect the probability of a recession. Then, going beyond whether or not a recession is likely at any time in future, a relevant question will be how long a time might elapse …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Career Termination And Transition Experiences Of Former Collegiate Student-Athletes In Japan, Junya Adachi

Masters Theses

Athletes are unique groups of individuals who make a career out of sports. They face challenges to get into a sport, to stay in it and to adapt to life after their athletic career. The primary objective of this study was to explore the challenges and experiences that Japanese student-athletes encounter when they terminate their athletic career. More specifically, this study examined personal and sport characteristics, emotional responses, psychosocial support, coping strategies and other variables (e.g., gender, athletic identity) that may have impacted the athlete's reactions to career termination. Participants were 76 former Japanese student-athletes (ages 22-38 years; M= 38, …

Of Music And Media: A Producer Study Of Promotional Encoding On Social Media Through The Lenses Of Paratext And Medium Theory, Connor D. Wilcox

Masters Theses

While music promotion has been important aspect for musicians, bands, and musical organizations for well over a century, the rise of social media in the digital era has profoundly changed the way these promoters perceived of and practice their commercial task of selling music. Paratexts (Gray, 2010a) offer an effective lens for focusing on these promotions while encoding/decoding (Hall, 1980) justifies producer studies to examine and uncover vital aspects of production shape the text and medium theory adds further focus by recentering the medium as being distinctly influential. Existing research on music promotion highlights the uniqueness and evocativeness of the …

Accelerating Expertise To Facilitate Decision Making In High-Risk Professions Using The Dacum System, Ralph Kuchenbrod

Masters Theses

The purpose of this research was to determine whether the process of achieving occupational expertise could be accelerated enabling operators in high risk vocations to make effective decisions earlier in their careers. Scholars have hypothesized good decision making skills are largely a result of relevant experience within the specific domain. The rationale being that the greater the experience an individual has the more likely the operator has experienced similar situations and can apply solutions that have been successful in the past. Two distinct methods of decision making have been identified: traditional decision making and naturalistic decision making (NDM).

The ability …

Aau Basketball - Participants' Perceptions Of Their Aau Experience, Hakeem R. Willis

Masters Theses

In the United States, the Amateur Athletic Union (AAU) has become the focal point for college recruiters in searching for top talent amongst middle and high school basketball athletes. Financially, AAU basketball can be expensive, making it difficult for families to allow their children to compete. However, players feel that AAU participation is worth the investment because of the benefits, which includes collegiate exposure. The purpose of this study was to examine the perceptions of former AAU basketball players' experience. The research question used to guide this study was: what are former AAU basketball players' perceptions of academic requirements, time/money, …

Does The Geographic Information Systems Benefit The Insurance Industry?, Andrew R. Brachear

Masters Theses

This research is intended to determine if the insurance companies are benefiting from Geographic Information System technology in the insurance industry. This is based on the consumers' point of view through the use of research, survey results, and technology at the insurance company's disposal. Today, this technology is used in many different areas including renewable energy, delivery business, and city planning. Insurance companies use this technology in order to determine safe driving habits. Some examples include Progressive's Snapshot and State Farm's In-Drive. These devices are used to collect data on response time, speed, and breaking. This is a possible concern …

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

Ghana's E-Zwich System And The Characteristics Of Innovation, James T. Arthur

Masters Theses

In 2008, the Central Bank of Ghana launched the first ever biometric money, e-zwich, in hopes of promoting branchless banking and financial inclusion. Despite been hailed as an innovative policy aimed at transforming the financial industry of the country e-zwich has yet to realize its full potential. A number of studies has been conducted to highlight the many challenges the system faces. This study was also aimed at seeking an explanation to the relative ineffectiveness or failures of e-zwich system but through a theoretical framework. Using Rogers' (2003) framework on the characteristics of innovation, the study seeks to explain why …

Corporate Social Responsibility And Team Identification In Professional Sports, Lisa Schleef

Masters Theses

Corporate social responsibility (CSR) programs are becoming more relevant, especially in professional sports. Community members have begun to expect sport organizations to have charitable foundations, given that they are in a perfect position to have successful CSR programs. Explained through team identification and social identity theory, CSR programs provide a great opportunity to bring fans together and foster team identification. CSR programs should help fans develop a positive social identity, by allowing them to become part of a group and interact with other fans. If a person is a fan of a team that helps its community and does good …

Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer

Masters Theses

This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …

Students' Consumption Of Healthy Food Items Using A Social Marketing Intervention, Kayla Autumn Dalton

Masters Theses

This study was an analysis of student eating habits in an "all-you-care-to-eat" dining center at a mid-size, four year, Midwest residential institution. The present, quantitative study was replicated based off a study conducted in 2008 at a similar Midwest university by Diana Poovey Duncan. The present study examined college students' (n = 218) eating habits and consumption patterns over a nine-week study period. Participants were solicited to take the pre-intervention survey in person with incentives during the second week of the study while a post-intervention survey was sent electronically during the seventh week only to those whom provided an …

Commercial Construction Supply Chain Management Issues Involving Traveling Contractors, Fred Akers

Masters Theses

Supply chain management (SCM) is an important aspect of running any business. To stay competitive in today's marketplace a supply chain management system must be in place to achieve success in this volatile global environment (Fewings, 2005).

This research differentiates the issues between executing a construction project close to home compared to away from home. Being away from home, there typically is no supplier relationship established. Furthermore, the research intends to document certain issues of the commercial construction industry that develop during the execution of a project. This will be based on the comparison of having or not having an …

Dynamic Crisis Modifiers: Bp's Gulf Of Mexico Oil Spill, Catherine G. Bocke

Masters Theses

When an organizational crisis emerges, crisis communicators must craft specific messages for their stakeholders and the public. While an organization is attempting to shape how the public perceives it during a crisis, the media work to frame the public's perception of the crisis through news coverage. Situational crisis communication theory (SCCT) is a prescriptive theory that assesses a crisis situation to determine which crisis response will best protect the organization's reputation. Two factors, crisis history and severity, serve as modifiers that can affect the crisis situation, and ultimately influence the best response. BP's Gulf of Mexico oil spill serves as …

Implications Of Personal Recovery History For Training And Development Of Addiction Treatment Workers, Bruce K. Barnard

Masters Theses

The purpose of the study was to identify and compare competencies perceived as most important by addiction treatment workers with, and without, a personal history of recovery. A survey was developed and administered to 94 workers in three community-based addiction treatment agencies. The study found broad support for the competencies published by the Addiction Technology Transfer Center, National Curriculum Committee (1998). There were no significant differences in perceptions of competencies by workers with a personal recovery history and those without such history. Results indicate that factors such as workplace culture may be more powerful than recovery history in influencing worker …

Apples, Oranges, And Grapefruit: A Comparative Analysis Of Private Enterprises, Nonprofit Organizations, And Local Government Agencies, James W. Arndt

Masters Theses

The debate between the differences and similarities of public and private sector organizations has been waged over the last half of the century. A majority of these scholarly works target the comparison of large corporations and federal government agencies. Through these comparisons, three different approaches emerge. The generic approach argues that organizational sector differences are moot and this approach promotes a generic form of management. The publicness approach argues differences have become blurred to a point of degrees and that all organizations are public to an extent. The core differences approach argues that the differences between organizational sectors are significant. …

Manager's Role In Recruiting, Motivating And Retaining Employees In Latvia, Anda Peipina

Masters Theses

After regaining independence, Latvia has accomplished a lot in terms of reforms and education in the field of human resource management of public sector. However, there are several serious problems that need to be solved, such as, lack of motivation and recognition of public employees; low pay; problems to attract and retain employees. That is why it was interesting to find out what do employees value when it comes to recruitment, motivation and retention. In addition, what is the manager's role in these processes. Literature represents the American experience in human resource management. McGregor's Theory X and Theory Y as …

Does Television Impact Attendance At Eastern Illinois University Sporting Events, Gregory N. Powers

Masters Theses

This study tested the relationship between Eastern Illinois University home football and basketball games on television and attendance at these events. Attendance during a ten-year period for both EIU football and basketball games was recorded and dates of these contests were researched to determine if the games were telecast. After categorizing the figures into eight groups, the four pairs were compared using a T-test. The study found televising EIU home football games had no significant impact on attendance at these contests. However, a significant difference was noted between EIU home basketball games televised and those not aired. Attendance actually increased …

An Investigation Of The Relationship Between Profitability And Iso 9000 Certification For Fortune 500 Companies, Teng-Yun Chiang

Masters Theses

This study examined the relationship between ISO 9000 Quality Management Systems and profitability to determine if there is any relationship between implementation of ISO 9000 and their profit or loss. Fortune 500 companies in the United States were selected as the research population.

Data were collected from Fortune magazine, Quality magazine, the U.S. Securities and Exchange Commission (SEC), ISO Survey, ISO Secretariat, Registrar Accreditation Board (RAB), and ISO Directory of ISO 9000 and ISO 14000 Accreditation and Certifications Bodies. Companies that remajned on the Fortune 500 list from 1990 to 2000 were selected for this study.

The research utilized a …

Connecting People: An Exploration Of Building An Intranet Through Autoethnography, Christopher J. Martinez

Masters Theses

This study examines the development and failure of an Intranet at a small company in Southern Illinois. Using autoethnographic methods, I analyzed the events surrounding the development and rejection of the Intranet by the organization's president. Using Burke's concepts of identification and mystery, I analyzed the relationship between the failure of the Intranet and the president's reasoning for not supporting its development. Throughout this study I evaluate the lntranet's development, the impact of other's involvement, as well as the impact that the design of the layout could have on communication at the Company. I find that the failure to develop …

Occupational Stress Levels And Perceived Stressors Of College Athletic Directors In The Midwest, Jennifer R. Venzon

Masters Theses

Increasing job responsibilities of athletic directors (ADs) may lead to higher occupational stress (OS) levels, and as a result, increased health risks. Identification of work stressors may help individuals to better prepare for their job requirements and cope with OS.

This study was designed to determine the effects of individual demographics on stress and to identify the perceived OS levels of ADs, their major stress-causing tasks and stressors. Surveys were sent to college athletic directors in the Midwest (N=72); 76.4% of the surveys were received (n=55).

The sample reported high degrees of stress evident in their profession, but indicated low …

An Investigation Of Principled Negotiations As It Applies To Contract Negotiations In The Public Schools, Jerry L. Parker

Masters Theses

The purpose of this study was to investigate the use of principled negotiations in contract negotiations between teachers and Illinois public school district boards of education. The study examined three questions from both the union president's perspective and the superintendent's viewpoint. The first question was "If superintendents and teacher union leaders had the opportunity to become familiar with the principled negotiations model, to what extent did they perceive themselves interested in using this model for negotiations?" The second question was "Why has principled negotiations not been used as a model more often in Illinois public education contract negotiations?" The third …

Mentoring Relationships In The Real Estate Industry: A Descriptive Analysis, Angela Jacqueline Sweeney

Masters Theses

Mentoring is an old phenomenon which dates back to ancient Greece. It has recently gained the attention of researchers in organizational and business settings. The study examines mentoring relationships in the real estate industry. The purpose of this study was to identify whether mentoring takes place in a particular occupation, specifically real estate, and to further investigate the functions and qualities of the mentoring relationships. Sixty-three questionnaires were distributed to local real estate agents. Twenty-seven were returned yielding a response rate of 42%. Six follow-up interviews were conducted to compliment the quantitative data from the questionnaire. Results indicated that 80% …

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland

Masters Theses

This study gauges customer satisfaction among subscribers of TCI of Illinois, Inc., cable company. Two research questions were formulated in order to determine the customer satisfaction levels: "Can a satisfaction instrument be generated to measure customer satisfaction among cable subscribers?" and "What are the levels of customer satisfaction among TCI of Illinois, Inc., subscribers?" Data was obtained from personal, mail and telephone surveying of a 10% random sample of Charleston cable television subscribers. The results indicate that a reliable and valid measuring device was generated and 39.5% of the respondents were satisfied with TCI overall.

A Financial Study Of The Mt. Auburn School District, Robert H. Sample

Masters Theses

The purpose of this field experience was to determine the financial condition of the Mt. Auburn Community Unit School District Number 5, Christian County, State of Illinois, from the 1986-87 school year through the 1990-91 school year. The financial condition of the district during 1991-92 school year was reviewed from July, 1991 through April, 1992. The education fund, operations, building, and maintenance fund, bond and interest fund, transportation fund, and retirement fund were all reviewed for stated time period. Tables were prepared for these major accounting funds to clarify the developing financial trend. Revenues received during 1986 through 1991 from …

Application Of Zero-Base Budgeting In The Learning Resource Center, Javad Raiesdana

Masters Theses

Budgeting is a statement of the organizational goals and objectives in monetary terms. Traditionally, budgets have been developed by adding to the previous year's budget as a base (at least in theory), but rather to start from a zero base and requires a justification of all expenditures. This method of budgeting assumes that each years's budget requests are built up from zero in response to the priorities and needs of that year.

The range of opinion about zero-base budgeting is broad. Some critics regard it to be of great value while others feel that it is inadequate. The purpose of …

Collective Bargaining In Illinois Special Education Cooperatives, Wayne E. Savageau

Masters Theses

The Illinois Educational Labor Relations Act (IELRA) took effect on January 1, 1984. By the 1988-89 school year, the number of Illinois public school districts with negotiated contracts had increased by nearly 68%, from 507 to 850. The effect of the Act on multi-district special education cooperatives is not as easily determined.

Directors of Illinois' 54 multi-district special education cooperatives outside Cook County were surveyed to obtain demographic data and information on the collective bargaining experiences of these cooperatives. Responses were received from 41 directors (76%).

These directors reported geographic sizes ranging from 144 to 4,000 square miles, with enrollments …

Illinois Vocational Student Service Network Equal Employment Opportunity/Affirmative Action Policy Development, Martin L. Barrett

Masters Theses

The dual purposes of this field study were to ascertain the legislative, court, and administrative rule requirements for equal employment opportunity and affirmative action for the newly created Illinois Vocational Student Services Network and to develop equal employment opportunity and affirmative action policies for the network. The findings of this field study are applicable to Educational Service Regions in the State of Illinois and projects, entities, or programs that utilize Educational Service Regions as fiscal agents. With minor modifications, the affirmative action policy could be utilized by school districts and other public agencies.

The study is divided into five major …