Business Commons^™

Proceedings Of Inaugural Designing Retail And Service Futures Colloquium, Katelijn Quartier, Bethan Alexander, Zakkiya Khan, Francesca Murialdo, Mia Münster

DRS Conference Volumes

These proceedings were created by compiling the papers presented at the first colloquium of the Special Interest Group (SIG) Designing Retail & Service Futures from the Design Research Society (DRS). The SIG was established in 2021. The SIG strives to gain a better understanding of the value of design in the commercial sector, including disciplines, such as interior design, architecture, retail and hospitality, branding, marketing, strategic design, design management and consumer psychology. Design and its value have been a subject of study for many years and from many different disciplinary perspectives (ranging from product design to marketing, business economics, service …