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A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George
A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George
Honors Theses
The purpose of this research is a business analysis of Starbucks Corporation. The company is commonly known for its distinctive coffee shops and operates over 31,000 stores worldwide. Starbucks is also known for extreme brand loyalty, strong market position, high quality products, and premium service. The Company's weaknesses include expensive raw material and product costs, overcrowding in the US, and overdependence in the US market. If Starbucks positions themselves correctly, they have an opportunity to expand into new markets and establish brand loyalty across the globe, with expansion comes diversifying products which would expand their product mix and make them …