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The Impact Of Technology On The Entertainment Distribution Market: The Effects Of Netflix And Hulu On Cable Revenue, Nicole P. Aliloupour
The Impact Of Technology On The Entertainment Distribution Market: The Effects Of Netflix And Hulu On Cable Revenue, Nicole P. Aliloupour
Scripps Senior Theses
Online streaming has revolutionized the way that people consume films and television. This study will examine how Netflix and Hulu have disrupted the North American distribution oligopoly and asses whether their low subscription prices are adversely affecting major cable companies who dominate the distribution sphere. A review of existing literature on the topic will explore the influence of the Internet on the entertainment distribution oligopoly as well as consumer trends and behavior favoring Netflix and Hulu. Additionally, data from 2007 to 2014 will be used to analyze variables that indicate a correlation between Netflix’s and Hulu’s growth and Time Warner …