Business Commons^™

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …

Overcoming The Challenges Of Big Data Analytics Adoption For Small And Medium Sized Enterprises In The Manufacturing Industry, Jolon Koppmann

Electronic Theses, Projects, and Dissertations

Advanced manufacturing technologies that enable big data analytics can boost productivity, increase efficiency, and enhance innovation. However, small and medium sized factories face unique challenges when implementing that technology. Plant managers of small and medium sized enterprises (SMEs) are often unsure of how to overcome those challenges in order to reap the benefits of big data analytics. This project examined the opportunities that have arisen due to the Fourth Industrial Revolution, also known as Industry 4.0; how small and medium sized manufacturers in the United States can move from traditional methods of manufacturing to advanced manufacturing, and how the additional …

Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.

Journal of International Technology and Information Management

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.