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California State University, San Bernardino

2005

Consumers Attitudes

Articles 1 - 3 of 3

Full-Text Articles in Business

Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri Jan 2005

Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri

Theses Digitization Project

The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.


Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul Jan 2005

Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul

Theses Digitization Project

The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.


Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan Jan 2005

Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan

Theses Digitization Project

The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.