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Articles 1 - 21 of 21
Full-Text Articles in Business
Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri
Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri
Theses Digitization Project
The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
Theses Digitization Project
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
Analyzing Three Quality Management Systems In Relation To The Malcolm Baldrige National Quality Award, Jeremiah Worthington
Analyzing Three Quality Management Systems In Relation To The Malcolm Baldrige National Quality Award, Jeremiah Worthington
Theses Digitization Project
This paper explores different quality management systems (QMS) and correlates their value in achieving success as measured by the Malcolm Baldrige Award. The three major quality management systems were reviewed, International Organization of Standards (ISO), Total Quality Management (TQM) and Six Sigma. Quality management systems are the single most powerful tool that a company can establish to create a sucessful organization.
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Theses Digitization Project
The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.
Emerging Stock Markets In Europe, The Middle East, And Asia, Man Ching Ko
Emerging Stock Markets In Europe, The Middle East, And Asia, Man Ching Ko
Theses Digitization Project
The purpose of this research is to evaluate the performance of the emerging stock markets in three regions. The regions chosen as our testing targets are Europe, The Middle East, and Asia. Performance for 2002 to 2004 will be compared to the U.S. stock market.
Disintermediation In The United States Air Travel Industry Who Hold The Power Of Booking Strength, Preenida Gajaseni
Disintermediation In The United States Air Travel Industry Who Hold The Power Of Booking Strength, Preenida Gajaseni
Theses Digitization Project
The purpose of this study is to investigate the correlation of U.S. domestic air travelers and patterns of air travel purchase within the U.S. air travel industry. Influences on the patterns of air travel purchase involved 1) demographic characteristics of travelers 2) benefits to the customer 3) customer attitude toward service providers' (defined as airlines, web-based travel agents, and traditional travel agents and 4) information sources used to select and book a flight for business and leisure trips.
Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare
Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare
Theses Digitization Project
This project will create strategic tools for the Credit Union and CUSO to use in order to best create a more symbiotic relationship between the two entities.
Micro-Payment Exchange System, Yiyao Hao
Micro-Payment Exchange System, Yiyao Hao
Theses Digitization Project
The purpose of this project is to investigate the infrastructure requirements for a currency exchange market for holders of currencies issued through the Lightweight Currency Protocol. The Lightweight Currency Protocol was designed as a means for entities to issue currencies for the purpose of cultivating low value business transactions between collaborating nodes in a peer-to-peer market.
A Secure, Payment-Based Email Delivery System, Ni Deng
A Secure, Payment-Based Email Delivery System, Ni Deng
Theses Digitization Project
The purpose of this project is to design, build and implement a secure, payment-based email delivery system that provides privacy and reduces spam.
Strategic Marketing Plan For An Online Service Provider In The Property Management Industry, Ruchika Wijesinghe
Strategic Marketing Plan For An Online Service Provider In The Property Management Industry, Ruchika Wijesinghe
Theses Digitization Project
Outlines the development of a strategic marketing plan for a company offering online rent payment, apartment search and property management services to property owners, managers and tenants. Data was gatherd from both primary (customers survey) and secondary sources to develop a strategic marketing plan for 2006.
A Comparison Of Cosmetic Advertising Between The United States And Taiwan: A Content Analysis, Wenlin Wang
A Comparison Of Cosmetic Advertising Between The United States And Taiwan: A Content Analysis, Wenlin Wang
Theses Digitization Project
The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun
The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun
Theses Digitization Project
The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.
Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul
Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul
Theses Digitization Project
The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.
Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm
Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm
Theses Digitization Project
This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.
Managerial Reforms Within The United States Government, Jacqueline Michelle Townsend
Managerial Reforms Within The United States Government, Jacqueline Michelle Townsend
Theses Digitization Project
This research project examines Presidential and Congressional attempts to increase the efficiency and effectiveness of the United States government. It describes prior reform efforts and then focuses on President George W. Bush's management agenda.
Acquiring An Existing Business, Teodocio Ramirez
Acquiring An Existing Business, Teodocio Ramirez
Theses Digitization Project
The goal of this project is to review the literature on how to buy an existing business and to synthesize the material into a written instructional manual that a regular individual or aspiring entrepreneur can use in understanding the process necessary to buy an existing small business.
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.
The Affects [Sic] Of Behavior On Celebrity Image, Christina Marlene Arredondo
The Affects [Sic] Of Behavior On Celebrity Image, Christina Marlene Arredondo
Theses Digitization Project
The purpose of this study is to develop a better understanding of how negative behavior affects a celebrity's public image.
Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan
Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan
Theses Digitization Project
The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.
The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers
The Effects Of Verbal Recognition On Work Performance And Intrinsic Motivation: Using Behavior Modification Techniques, Rodney Eric Chalmers
Theses Digitization Project
The effect of both public and private verbal recognition on intrinsic motivation and sales performance in fourteen restaurant waitstaff was evaluated using organizational behavior modification techniques. The hypothesis that public recognition would be more effective than private recognition in increasing intrinsic motivation and sales was not supported.
Pdf Shopping System With The Lightweight Currency Protocol, Yingzhuo Wang
Pdf Shopping System With The Lightweight Currency Protocol, Yingzhuo Wang
Theses Digitization Project
This project is a web application for two types of bookstores an E-Bookstore and a PDF-Bookstore. Both are document sellers, however, The E-Bookstore is not a currency user. The PDF-Bookstore sells PDF documents and issues a lightweight currency called Scart. Customers can sell their PDF documents to earn Scart currency and buy PDF documents by paying with Scart.