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Women And Their "Food Time" An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, Garland Jaeger
Women And Their "Food Time" An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, Garland Jaeger
Master's Theses
Women’s food purchasing and eating habits have been studied in detail, but are still not entirely understood. Prior research has sought to segment the female food shopper market, but typically use only demographic characteristics. In this study, fifty females were recruited in San Luis Obispo, CA from March 2012 to May 2012 to keep an electronic food-time diary for one week. By collecting information through surveys distributed using a smartphone application, SurveySwipe, the study investigated the amount of time expended for each meal, as well as the manner in which the meal was prepared or purchased, and the context surrounding …