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Examining Local Consumer Interest In Selling Cal Poly Honey Online, Harrison Luce
Examining Local Consumer Interest In Selling Cal Poly Honey Online, Harrison Luce
Agribusiness
This study was undertaken to determine whether Cal Poly affiliated people were interested in purchasing Cal Poly honey online through its own web store. In addition to determining the level of interest, the target market was examined to explore how to market Cal Poly honey more effectively. The underlying objective of the project was to determine if a Cal Poly honey web store would be profitable as a honey marketing outlet in addition to current sales at stores around campus.
A survey was administered to Cal Poly affiliated people online using SurveyMonkey.com over a nine-day time period. The survey focused …