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Articles 1 - 4 of 4
Full-Text Articles in Business
Branding The Cal Poly Transfer Center, Ryann Joy Swift
Branding The Cal Poly Transfer Center, Ryann Joy Swift
Graphic Communication
The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …
Malene Wines: The Beginning Of A Brand, Tyler Menane
Malene Wines: The Beginning Of A Brand, Tyler Menane
Agricultural Education and Communication
Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.
Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
Journalism
This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Communication Studies
No abstract provided.