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Full-Text Articles in Business
Kiler Ridge Olive Oil Farm, David Ayala, Martin Andersen, Rudy Raimondi
Kiler Ridge Olive Oil Farm, David Ayala, Martin Andersen, Rudy Raimondi
Case Studies in Agribusiness
Gregg Bone, a Cal Tech trained engineer, is a serial entrepreneur who has started 13 successful businesses, mostly in the tech industry. After a bicycle trip through Tuscany, his wife Audrey wanted to plant 40 olive trees in their backyard, which Gregg thought would be an expensive hobby. Better to plant 835 trees on a 58 acre property near Paso Robles, CA, in 2010. Five years later Gregg modified and installed an Italian olive mill for his own olives and as a custom crush operation. As a craft olive oil business, they marketing similarly to how neighboring wineries market their …
Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson
Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson
Journalism
Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.
This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …
Driscoll's: The Global Brandje, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Driscoll's: The Global Brandje, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Case Studies in Agribusiness
With a mission “to continually delight berry consumers”, Driscoll’s is the arguably the world’s largest berry company. They started as strawberry breeders, expanded in raspberries, blueberries and blackberries, and have been leaders in packaging and marketing of berries. They do not grow berries for market, but develop the nursery stock, which they provide to their growers, and market the output. They also provide theirs growers with advice and guidance on issues ranging from sustainable growing practices to labor management.
Shanley Farms: Premium Produce That People Care About, Maggie Andrada, Bryce D’ Arelli, Melissa Gurvis
Shanley Farms: Premium Produce That People Care About, Maggie Andrada, Bryce D’ Arelli, Melissa Gurvis
Case Studies in Agribusiness
When Jim Shanley retired from an executive position with a large commodity and feed company, he bought avocado farms in Morro Bay and Visalia. He soon expanded into Finger Limes and innovative marketing of his avocados.
Driscoll's: The Global Brand, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Driscoll's: The Global Brand, Jesus Morales, Edgar Lopez, Noah Lilien, Jack Stradley
Case Studies in Agribusiness
How Driscoll's grew to become the world's largest berry marketer is presented.
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
Communication Studies
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
Firestone-Walker Brewing Company, Joe Hare, John Fitche, John Mazzilli
Firestone-Walker Brewing Company, Joe Hare, John Fitche, John Mazzilli
Case Studies in Agribusiness
Starting in 1996, Firestone-Walker Brewing Company grew to become the 16th largest craft brewer in the U.S. by 2013. Much of their success can be attributed to taking advantage of opportunities when they present themselves. Their “805” brand is an example of many factors coming together to the company’s benefit.