Business Commons^™

Clothing Company Differentiation Through Social Media, Joshua Birnbaum

Graphic Communication

The purpose of this study was to analyze social media techniques utilized by some of the dominant clothing companies in the industry. This will provide a base of information to strategize a social media approach to increase followers for the Birds Apparel clothing company across multiple social media platforms.

This study investigated the impact social media marketing techniques had on consumer response, and their effectiveness in translating this into a paying customer. Collaborations with photographers, a revamped website, and giveaways were all used as methods to draw new followers. Results from data collected from surveys and on the Birds Apparel …

Inland Vet Supply Employee Training Manual, Jessica Crawford

Agricultural Education and Communication

The purpose of this senior project was to create an informative manual that would aid new employees in learning proper store protocols at Inland Vet Supply. The project included the creation of the manual based on the wants of the employer, Tammy Horal, as well as the needs of the store itself. The manual was written in a way that could be easily understood, and quickly referred to. The intended goal for the manual was to improve the ease of learning, and to reduce the amount of confusion when teaching new employees store procedures. It is with hope that once …