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House Of Bread Case Study, Audrey Butler, Danica Cramer Danica Cramer, Mackenzie Thesman, Alicia Warren
House Of Bread Case Study, Audrey Butler, Danica Cramer Danica Cramer, Mackenzie Thesman, Alicia Warren
Case Studies in Agribusiness
Sheila McCann became bored with her public defender job and decided to open her own business. She made a list what she wanted from a business and came to open House of Bread. She uses high quality ingredients and stresses the craft nature of her small batch baking. With her San Luis Obispo store running well, she looked for where else she would like to live and settled on Truckee, CA, known for its outdoor activities. With this new store she is exploring franchising.