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Examining Consumer Preferences Within The Avocado Industry: Does Point Of Origin Matter?, Sheldon Bosio

Agribusiness

The avocado market in the United States has grown immensely over the past two decades, and numerous foreign regions import avocados into the United States in order to keep up with domestic consumer demand. This study was conducted to primarily determine if point of origin is a factor consumers take into consideration when purchasing avocados. As avocado consumption has dramatically increased over the past twenty years, trying to understand consumer preferences within the avocado industry was also an important aspect of this study. A survey was conducted and gathered 290 useable responses. The majority of the respondents resided in California, …