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California Polytechnic State University, San Luis Obispo
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- Attendance (1)
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- Disney Resorts (1)
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Articles 1 - 4 of 4
Full-Text Articles in Business
Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg
Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg
Recreation, Parks, and Tourism Administration
The expansion of Major League Soccer (MLS) has dramatically raised league awareness throughout the nation. This impact was influenced by the additional consideration organizations have paid to the role of spectator attendance within professional sports. The purpose of this study was to examine the best practices for spectator attendance strategies employed by recent MLS expansion franchises. The following organizations were evaluated for the comparative analysis: Seattle Sounders, Portland Timbers, and New York City FC. These organizations were analyzed through a best practices comparison guide developed by the researcher. Data were collected from the selected teams’ websites, third party organization analysis, …
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Recreation, Parks, and Tourism Administration
Companies are constantly seeking new ways to keep up with the changing expectations of customers. In the hospitality industry customizing guest service to each individual guest is a step that can be taken to create lasting relationships. The Walt Disney Resorts are worth examining for their high rate of return. The purpose of this study was to analyze the best practices and success of personalizing guest experience at the Walt Disney Resorts. The researcher used a case study checklist to gather information about the efforts Disney makes to customize guest experiences.The study found that allowing guests to customize their vacation, …
Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline
Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline
Recreation, Parks, and Tourism Administration
In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to …
Heads In Beds: A Best Practices Examination Of Advertising Platforms For Multi-National Hotel Chains, Erika Segal
Heads In Beds: A Best Practices Examination Of Advertising Platforms For Multi-National Hotel Chains, Erika Segal
Recreation, Parks, and Tourism Administration
Multi-national hotel chains have thousands of hotels and resorts all over the world. Despite their many differences, one thing they all have in common is the need to advertise. The purpose of this study was to research the advertising techniques of each chain in order to determine the best practices for this business sector. The researcher found that many of the chains were inconsistent with their advertising platforms, rendering their efforts ineffective for acquiring and maintaining customers. Key recommendations were that a company only keeps advertising platforms if they are able to maintain and manage them well, to ensure that …