Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Market Research For Kenz Kouture Accessories, Mackenzie Kassis
Market Research For Kenz Kouture Accessories, Mackenzie Kassis
Recreation, Parks, and Tourism Administration
Kenz Kouture is a recently developed business venture specializing in handmade jewelry. This study was conducted to understand the market and the consumer’s wants and needs of the products and prices of this new venture. The purpose of this study was to assess the market, product development, and potential success for the custom jewelry company, Kenz Kouture. Topics for the literature review included consumer buying behavior and entrepreneurship. An online questionnaire was distributed using Facebook and utilized snowball sampling to gather data from 238 subjects. The results indicate Kenz Kouture’s current fan base and product base have the potential to …
Satisfaction Of Vendors Who Participated In Sunset Magazine’S Savor The Central Coast Event, Jillian Armstrong
Satisfaction Of Vendors Who Participated In Sunset Magazine’S Savor The Central Coast Event, Jillian Armstrong
Recreation, Parks, and Tourism Administration
The San Luis Obispo County Visitors and Conference Bureau hosted the first food and wine event “Sunset Magazine’s Savor the Central Coast” that showcased the county’s best food and wine. Within the tourism industry stakeholder and Convention and Visitors Bureaus (CVBs) involvement in the community are crucial to tourism success. The purpose of this study was to assess the satisfaction of vendors who participated in the event. This study was conducted through the online survey application SurveyMonkey. The results of the survey indicate that overall, vendors were fairly satisfied with the event; however, they would like to see booth space …