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Market Power And Performance: A Cross-Industry Analysis Of Manufacturers And Retailers, Kusum L. Ailawadi, Norm Borin, Paul W. Farris
Market Power And Performance: A Cross-Industry Analysis Of Manufacturers And Retailers, Kusum L. Ailawadi, Norm Borin, Paul W. Farris
Marketing
Two recent studies of manufacturer and retailer profitability in the food industry have raised questions about whether the widely cited, but empirically untested, shift of power from manufacturers to retailers has really occurred. Has the marketing community been operating under a misconception or are these studies flawed? This paper uses more complete measures of exercised and potential market power and a broader sample of industries and retail classes to address this critical question. Not only do our measures have strong theoretical grounding in the industrial organization, finance and accounting literature, they incorporate in them the impact of actions that have …
A Sensitivity Analysis Of Retailer Shelf Management Models, Norm A. Borin, Paul Farris
A Sensitivity Analysis Of Retailer Shelf Management Models, Norm A. Borin, Paul Farris
Marketing
A shelf management model was developed to assist retailers with the decision of which products to stock and how much space to allocate to those products. Due to the non-linearities in the formulation a closed form solution is not possible. Borin, et al. develop a search heuristic based on simulated annealing and compare the solution against a known optimum. A barrier to the use of such models is the fact that managers typically do not have access to error-free estimates of the parameters required for the model construction (shelf elasticities, search loyalty, and consumer preferences). In this article we analyze …