Business Commons^™

Trends In Multisensory And Interactive Magazine Inserts, Jennifer Titcomb

Graphic Communication

The purpose of this study was to identify trends in multisensory and interactive magazine inserts. The study looked at the different features to see what is used most frequently and identified any major trends with the technologies. These implementations would ensure the presence of printed magazines. Additional knowledge was gained by being more observant of the different ways audio/ video chips and variable data are being used within magazine advertising. Ideas of new applications were formed from gathering of this information.

The study was conducted using historical research, elite and specialized interviews and content analysis to identify trends. Tables were …

Re-Branding For The Ymca, Kelly Dumas

Graphic Communication

The purpose of this study was to clearly define the steps involved with rebranding, specifically print media, for the Young Men’s Christian Association, and relate the execution of these steps to the overall success of the YMCA’s nation-wide rebranding effort. This study outlined the guidelines one must follow when designing any print collateral for the Y, in order to adhere to the new branding standards. After going over the guidelines for design, print pieces, designed for the purpose of this study and as part of the Y’s re-branding, were examined by Y employees. The employees of the Y in Shasta, …