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Articles 1 - 18 of 18
Full-Text Articles in Business
The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel
The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel
Experience Industry Management
A company’s marketing strategy is crucial to said company’s success and expansion throughout its lifecycle. When looking at the automotive industry and its marketing standards, RAM is taking a step beyond with its partnership with Yellowstone. The purpose of this study was to analyze RAM’s marketing strategy in the Paramount series, Yellowstone. A case study was conducted on RAM through a tool created by the researcher with data collected from RAM’s core site, Yellowstone’s core site, and a variety of news and statistic outlets. The results of this study determined that RAM’s marketing strategy is highly successful in connection with …
Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre
Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre
Experience Industry Management
Risk management can be defined as a decision-making process of planning, identifying, analyzing, developing a response for, and controlling potential risks with the goal of minimizing the negative impacts of those risks. Risk management is an essential practice for all events, especially large-scale, live entertainment events. The purpose of this study was to examine the risk management practices for Burning Man. The instrument utilized in this study was a best practices guide developed by the researcher. Data were collected prior to, during, and following Burning Man 2022: Waking Dreams. Sources of data include printed material and online sources published by …
Amplifying Southern Charm: A Case Study On Visit Music City’S Digital Media Practices, Susanna Cleary Honggui Hoffman
Amplifying Southern Charm: A Case Study On Visit Music City’S Digital Media Practices, Susanna Cleary Honggui Hoffman
Experience Industry Management
Digital marketing has become a vital player for companies, especially destination marketing organizations (DMOs), by helping them grow and expand their brand image. Digital marketing includes email, social media, and search-engine marketing. The purpose of this study was to examine Visit Music City’s (Nashville’s DMO) digital media marketing tactics. Nashville Convention & Visitors Corp (NCVC) is the company that is behind the brand Visit Music City. The research was conducted utilizing information from NCVC’s website and social media platforms (Facebook, Instagram, Pinterest, Twitter, TripAdvisor, and YouTube). Visit Music City sends a weekly newsletter called Amplify, they have a strong social …
Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul
Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul
Experience Industry Management
The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …
More Than Just A Workplace: A Case Study Of Diversity, Equity, And Inclusion In Marriott International Inc. Hotels, Julia Selin
More Than Just A Workplace: A Case Study Of Diversity, Equity, And Inclusion In Marriott International Inc. Hotels, Julia Selin
Experience Industry Management
Diversity, equity, and inclusion practices are essential for a hotel to function. Having diversity is an important aspect of a company because it allows for multiple perspectives that bring new ideas together, and most importantly multiculturalism. The purpose of this study was to examine the diversity, equity, and inclusion practices in the workplaces of Marriott International Inc. Hotels. Research for this study was conducted using a case study. The results indicated that Marriott values diversity, which is seen though corporate programs and global initiatives. Marriott is an international company that helps create job opportunities around the world and forms mentor …
A Cause For The Kids: A Best Practices Examination Of Cmn Hospitals And St. Jude Children’S Research Hospital, Kailey Ridenour
A Cause For The Kids: A Best Practices Examination Of Cmn Hospitals And St. Jude Children’S Research Hospital, Kailey Ridenour
Experience Industry Management
Children’s hospitals provide funding for patients and their families to receive proper treatment and resources without having to worry about a financial burden. The purpose of this study was to examine the best practices of Children’s Miracle Network Hospitals and St Jude Children’s Hospitals; compare and contrast the best practices of each foundation and identify how they can learn from each other. A comparative analysis was conducted between Children’s Miracle Network Hospitals and St. Jude Children’s Research Hospital. This study concluded that both children’s hospitals foundation teams are led by a board of directors that differ in size and draw …
Choose Your Own Adventure: A Comparative Analysis Of Storytelling Elements In Selected Immersive Experience Attractions, John E. Balido
Choose Your Own Adventure: A Comparative Analysis Of Storytelling Elements In Selected Immersive Experience Attractions, John E. Balido
Experience Industry Management
Stories are powerful tools used to both connect and communicate through a multitude of mediums. Movies, marketing campaigns, and experience design in theme parks are modern examples of storytelling, using various practices to bring the narrative to life. The purpose of this study was to analyze the manipulation of storytelling elements to create and build an immersive adventure experience in selected theme park attractions. A comparative analysis was conducted on theIndiana Jones Adventure and the Star Wars: Rise of the Resistance rides at Disneyland using an instrument that analyzed both experience design and storytelling practices. Findings concluded that the practices …
In The Driver's Seat: A Case Study On George P. Johnson Experience Marketing, Kira Butz
In The Driver's Seat: A Case Study On George P. Johnson Experience Marketing, Kira Butz
Experience Industry Management
Experiential marketing is a modern form of marketing that utilizes live, interactive experiences to immerse a consumer into a brand. These experiences cause the consumer to exhibit multisensory stimulation, bodily performance, social interaction, and discovery/learning. Experiential marketing is apparent in the automotive industry because automotive products can be used to create an engaging, memorable experience. The purpose of this study was to examine automotive-focused marketing strategies of George P. Johnson Experience Marketing. Research for this study was conducted using a case study. The results indicated that George P. Johnson capitalizes on product presence that engages the senses of the consumer …
From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer
From The Runway To The Racks: A Comparative Analysis Of Gucci And Zara, Hailey Bauer
Experience Industry Management
The fashion industry is constantly evolving. Today, consumers face more choices than ever when it comes to purchasing clothes. The purpose of this study was to examine a high-end luxury brand, Gucci, and a fast fashion brand, Zara, to compare and contrast their marketing strategies, sustainability practices, brand personality, and customer experiences. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Gucci and Zara’s marketing, sustainability, and customer experience practices. The study resulted in findings indicating the importance of social media and online marketing platforms for the increase of sales and …
The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson
The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson
Experience Industry Management
In recent years, society has followed the development of user experience practices in technology companies. User experiences contribute to emotional connections between the company and the consumer, memorable experiences associated with the brand, and the design of products. The purpose of this study was to examine the best practices of user experience for Apple Inc. The research for this study was conducted using a best practice case study guide developed by the researcher that examined the user experience Apple provides. The results of this study indicate there are numerous ways Apple creates user experiences. Apple was recognized as a leading …
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Experience Industry Management
Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …
Yeti: A Cooler Way To Market Your Product, Alana Trnavsky
Yeti: A Cooler Way To Market Your Product, Alana Trnavsky
Experience Industry Management
With the increased use of technology, marketing has evolved to primarily use social and digital media as the platform utilized to share content. Brands have creatively implemented new ways to market their products and services to distinguish themselves from other brands. The purpose of this study was to examine YETI’s marketing strategies. YETI is a high-end outdoor gear brand that is known for its sturdy coolers and drinkware. The research was gathered using a case study guide developed by the researcher, which outlined YETI’s current marketing practices. Within this study, there is an instrument used as a guideline to evaluate …
Secret Ingredients: A Comparative Analysis Of Fine-Dining Experience Design For Selected Michelin Star Restaurants, Spencer Green
Secret Ingredients: A Comparative Analysis Of Fine-Dining Experience Design For Selected Michelin Star Restaurants, Spencer Green
Experience Industry Management
The elevated nature and intentional design of fine dining set it apart from the normalcy of eating food and create an environment where guests are valued. The purpose of this study was to compare the fine-dining experience design practices of selected Michelin star restaurants. Restaurants Azurmendi and Per Se were selected for examination in this study. Both restaurants’ Yelp and Tripadvisor reviews were analyzed using an instrument developed by the researcher. Conclusions were drawn from the findings, indicating that Azurmendi and Per Se have well-executed experience design practices with few areas for improvement in customer service, atmosphere, and food and …
Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein
Sin City Platforms: A Comparative Analysis On The Social Media Practices Of Select Hotels On The Las Vegas Strip, Kaitlin Beuschlein
Experience Industry Management
Social media has become a popular form of communication in recent years due to the prevalence of mobile devices. This has prompted companies to implement platforms such as Facebook, Instagram and Twitter into their marketing strategies to better reach customers. The purpose of this study was to compare and contrast the social media marketing strategies of select hotels on the Las Vegas strip. The Cosmopolitan and The Venetian hotels were selected for this study. The study strategically analyzed the Facebook, Instagram, and Twitter pages for both hotels utilizing a comparative analysis guide developed by the researcher. It was concluded that …
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Experience Industry Management
As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …
The Center Of Success: A Case Study On Hilton's Company Culture, Elsie G. Lamo
The Center Of Success: A Case Study On Hilton's Company Culture, Elsie G. Lamo
Experience Industry Management
Company culture is an essential element to the success of any organization. This is especially true in the hospitality industry where positive employee experiences are vital to customer satisfaction. The purpose of this study was to examine the company culture of Hilton. Data were sourced primarily from Hilton websites, third-party websites, and academic articles. This study found that Hilton’s culture is shaped by compelling mission, vision, and value statements that drive every organizational aspect. Additionally, award-winning reward, recognition, and training programs sustain and reinforce a culture that grants Hilton a unique competitive advantage. To maintain market leadership, Hilton must continually …
The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub
The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub
Experience Industry Management
Organizational culture exists within every professional sports team’s organization and makes up the organization’s DNA. The San Antonio Spurs are one such Professional Sports organization that innovates new global team building strategies that values the group as a whole over the individual. The purpose of this study was to examine the organizational culture of the San Antonio Spurs franchise in the National Basketball Association (NBA). The researcher used a best-practices guide to evaluate the San Antonio Spurs’ corporate culture. This study found that the San Antonio Spurs are effective in their organizational culture practices, however, could focus their efforts more …