Business Commons^™

The Future Of Work: How Employers Are Adjusting To Millennial Expectations, Felipe Vallejo

Agricultural Education and Communication

The purpose of this research was to examine how agricultural based companies are staying ahead while new technology advancements and millennial expectations are influencing future labor markets.

Hosting The Third Annual Young Women In Agriculture Career And Leadership Seminar, Emma E. Morris, Madyline J. Braught

Agricultural Education and Communication

Agriculture has traditionally been a male-dominated industry; however, recent years have shown a significant growth in female presence. Women are beginning to take leadership roles both on the farm and within advocacy, lobbying, and business entities in the industry. According to the latest agricultural census data from the United States Department of Agriculture (USDA), in 2012, women farmers controlled seven percent of the nation’s farmland (Census, 2014). Additionally, women held leadership roles in 14 percent of the nation’s two million farms (Census, 2014). This data is several years old, and likely the numbers have grown since the last census was …

State Bred Event Days Effect On Attendance And On-Track Wagering In Comparison To Open Race Day Counterparts, Cynthia C. Gumber

Master's Theses

Since 1978 casino and gaming facilities in the United States have grown substantially. Drawing outside customers has helped to improve the local communities surrounding the gaming facilities. In a similar fashion, United States horse racing aims at increasing traffic and wagering at race tracks throughout the United States (but unlike casinos little expansion). Along with the fiscal impact to the United States, the horse racing industry has created thousands of jobs, and the industry is experiencing continual growth in nominal gross wagering. Many state’s have breeder programs that enhance purses and horses bred and raced in- state. The goal of …

Gender Preferences In Wine Marketing, Cristina Lombardo

Agribusiness

When purchasing a bottle of wine, the label is the consumer’s first impression. Previous research about how different target markets react to label design and information cues have proven to have significant differences. This study was undertaken to determine how men and women view these features and cues differently. An online survey was submitted to 100 potential respondents with 69 surveys returned for analysis. Various statistical data analysis was conducted and the results are presented in this report. There was a significant difference across the genders for a label that “is colorful” and for an “organic” information cue. It is …

Partial Budgeting Analysis Of Conventional Pump Over Versus Pulsair Cap Management System For A Large–Scale California Winery, Zachary Thomas Hicks

Agribusiness

The purpose of this project was to evaluate the financial feasibility of implementing an automated gas injection system from Pulsair as an alternative to the traditional pump over cap mixing technique that is used during the alcoholic fermentation stage of winemaking.

There were various costs involved in this project that were determined and explained through the use of the partial budgeting method. The costs that were thoroughly analyzed included equipment, labor, utility, and initial investment costs for the Pulsair system as well as the related pump over operation costs. After the two methods associated numbers were evaluated, they were then …

Gow Ranch Beef Cattle Feasibility Study, Colton Jack Gow

Agribusiness

The purpose of this project was to decide the best time to sell calves on the Gow Ranch in Roseburg, Oregon. The two options are directly off the cow at 550 pounds in October or at 850 pounds in June.

The revenues and costs from selling calves at these two times were collected for the last five years. This data was put into an Excel spreadsheet to show profit and loss from each year. Both selling prices and costs were examined to show at what point to sell would have made the best profit.

Using figures from this spreadsheet it …

Managing An Agri-Marketing Team, Brandon Banner

BioResource and Agricultural Engineering

This senior project is a manager’s perspective of the creation of a marketing plan from start to finish. The project begins with the team assembly process in which fifteen students were hired to execute different parts of the marketing plan and continues all the way through the completion of the project and presentation of the marketing plan at the National Agri-Marketing Association conference in Kansas City, Missouri. The marketing plan was a product repositioning strategy for a unique variety of grape tomatoes. Through consumer research, healthy eating trends in the United States along with an increasing demand for snack foods …

A Feasibility Study On Replacing A Hay Operation With An Equestrian Boarding Facility, Virginia Vouri

Agribusiness

The purpose of this project was to determine whether it would be feasible for Brians Dairy to convert their dairy farm into an equestrian boarding facility.

There are two major costs involved in this project, the development of the facility and the operation of the business. Once all of the costs were determined, they were entered into an Excel spreadsheet using the format of an Enterprise Budget. From the Enterprise Budget, revenues and expenses were used to develop an Investment Analysis, where a positive Net Present Value and a 30% Internal Rate of Return were discovered.

Using figures from the …

Surveyed Consumer Response To Grocery Store Social Networking Websites, Greg Aszman

Agribusiness

This study was undertaken to determine whether or not people would respond favorably to a grocery store setting up a page on a social networking website (i.e. MySpace) and if so, what people would like to see on the page. Self-addressed, self-stamped envelopes containing a survey and a cover letter were passed out to obtain the information. This project used simple means and frequencies to analyze the whole population and sections of the population; social network users and non-social network users. Independent T-Tests and Chi-Square tests were used to compare the two groups. A statistical program, SPSS, was used to …