Business Commons^™

Downtown Revitalization: Consumers' And City Planners' Perceived Barriers To Integrating Large-Scale Retail Into The Downtown, Jennifer M. Donofrio

Master's Theses

Statement of Problem

Revitalization of downtowns across America continues to be challenged by the shift to the suburbs. The barriers to integrating large-scale retail in a small, medium, and large city downtown were examined.

Forces of Data

The System View Planning Theory (Taylor, 1998) guided the study of city planners’ and consumers’ perceived barriers to integrating large scale retail into the downtown. In order to ascertain the barriers to integrating large-scale retail into the downtown intercept-surveys with consumers (n=30, responded to the intercept survey in each city) and interviews with city planners were conducted.

Conclusion Reached

Some significant differences were …

Dynamic Market Impacts Of Generic Dairy Advertising, Charles F. Nicholson, Harry M. Kaiser

Agribusiness

Generic advertising of fluid milk and cheese represents the principal promotional activity undertaken with the $370 million per year provided by dairy farmers and fluid milk processors. This article describes a stock-flow-feedback simulation model that includes 17 intermediate and final dairy products, short-term and long-term milk supply response and government policies that influence the impacts of generic advertising on net revenues for dairy farmers. Permanent increases in generic advertising expenditures increase net revenues for dairy farmers, with a cumulative net benefit to cost ratio of 2.8. Permanent decreases produce a larger reduction in net revenues and indicate a net benefit …

Agricultural R&D Policy: A Tragedy Of The International Commons, Jennifer S. James, Philip G. Pardey, Julian M. Alston

Agribusiness

Over the past 50 years public agricultural research has contributed enormously to humanity, enabling the supply of food to grow faster than demand in spite of a rapidly growing population, income growth, and shrinking natural resources. Nonetheless, in many countries we see waning public support for agricultural R&D, especially in Africa, a diversion of research resources from farm productivity towards other agendas, and early warning signs of a slowdown in agricultural productivity. The world has continued to collectively underinvest in agricultural R&D because of domestic and international market failures associated with appropriability problems. Governments have failed to effectively address these …

Pet Wine Bottles: Will Consumers Accept Them?, David Baird, Wayne Howard

Agribusiness

No Abstract

Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …

Applying Experimental Economics To Obesity In The Family Household, Mariah D. Ehmke, Travis Warziniack, Christiane Schroeter, Kari Morgan

Agribusiness

The objective of this study is to identify experimental economic tools that can be employed to explain the role of economic behavior in overweight and obesity in the household. We identify three economic experiments that can be used to understand how parent-child economic relationships relate to obesity. Loss aversion experiments are discussed as a tool to understand challenges some individuals face in achieving a healthy diet. Finally, testbed experiments are introduced as a means to test and understand new policies and incentives for better health at the household level.

Economic Factors And Body Weight: An Empirical Analysis, Christiane Schroeter, Jayson L. Lusk

Agribusiness

With this study, we investigate the effects of changes in economic factors on body weight by constructing a utility theoretic model. The model is empirically estimated by combining data on individuals’ body weight, demographic and physical activity information, and state level measures pertaining to the prices of food away from home, food at home, and wages. By combining these data sources, we aim to estimate directly the weight effects of price and income changes. The empirical analysis suggests that decreasing the price of food at home could decrease body weight, a finding which has important public policy implications.

Do College Students Learn By Correcting Missed Exam Questions?, Christiane Schroeter, Steven V. Green, Erin Bess

Agribusiness

This study determines the learning benefit of correcting missed exam questions. The results show that in addition to exams being an assessment tool, they can also be used as a tool for student learning. The availability of this information will provide help considering design, development, and improvement of traditional assessment methods for student learning.

Exploring The Intention To Use Computers: An Empirical Investigation Of The Role Of Intrinsic Motivation, Extrinsic Motivation, And Perceived Ease Of Use, Mary Helen Fagan, Stern Neill, Barbara Ross Wooldridge

Marketing

This research utilizes the Integrated Model of Technology Acceptance (IMTA) study the intention to use computers among first line managers in a mid-sized manufacturing among line managers in manufacturing organization (n=172). As hypothesized, the study found 1) a positive relationship between extrinsic motivation and behavioral positive behavioral intention to use computers, 2) positive relationship between intention a between perceived ease of use and behavioral intention to use computers, 3) a a positive relationship between intrinsic motivation and relationship between intrinsic motivation and extrinsic motivation, 4) positive relationship between perceived extrinsic motivation, 4) a a positive relationship between perceived ease of …

An Investigation Of Real Estate Investment Decision-Making Practices, Edward J. Farragher, Arline Savage

Accounting

This survey investigation reports on the investment decision-making processes used by equity investors in real estate. The survey covers the entire investment decision-making process, from setting strategy to auditing operating performance. Respondents identify the most important stages of the process as searching for investment opportunities, forecasting expected returns, and evaluating forecasted returns. Most believe that individual project factors are more important than strategic and portfolio factors, and that returns should be measured on a before-tax cash flow basis and evaluated using discounted cash flow measures. Respondents are more concerned with project than portfolio risk and are unlikely to make a …

Determining The Impact Of Food Price And Income Changes On Body Weight, Christiane Schroeter, Jayson Lusk, Wallace Tyner

Agribusiness

We develop a theoretical model to identify conditions under which price and income changes are most likely to change weight. Although it is intuitive that raising the price of high-calorie food will decrease consumption of such goods; it is not clear that such an outcome will actually reduce weight. Our empirical analysis demonstrates a case where a tax on food away from home, a food intake category blamed for much of the rise in obesity, could lead to an increase in body weight; a finding which emphasizes the need to employ economic modeling when developing public policy to reduce obesity.

Flexible Learning Spaces: The Integration Of Pedagogy, Physical Design, And Instructional Technology, Stern Neill, Rebecca Etheridge

Marketing

To support pedagogical innovation, educators must reexamine physical space. This paper describes a project to redesign an existing classroom into a flexible learning space. The desired outcome was a classroom that would support a variety of pedagogical approaches and learning experiences. The findings, based on data gathered from students and faculty, indicate that the renovated classroom increases student engagement, collaboration, flexibility, and learning. A flexible learning space better enables innovative approaches to teaching and learning when compared to the traditional classroom.