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Full-Text Articles in Business
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
Recreation, Parks, and Tourism Administration
The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …
The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis
The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis
Recreation, Parks, and Tourism Administration
Each NBA arena holds the key to the ultimate fan experience. In order for facility managers to make sure that the arena upholds that ultimate fan experience, it is critical for NBA teams to evaluate which management trends are being best utilized to create the best fan experience possible. The purpose of this study was to examine the trends in management of NBA arenas. Data were collected from the 30 National Basketball Association franchises and operators of the 29 NBA arenas. The instrument used consisted of a checklist and a section for written notes. Results from the study indicated that …