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An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
Recreation, Parks, and Tourism Administration
The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …
Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird
Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird
Recreation, Parks, and Tourism Administration
California and its Central Coast is an extremely popular destination for international and non-Californian U.S. travelers. The purpose of this study was to determine the motivations and perceptions of international and non-Californian residents who may travel to the Central Coast of California. Data were collected through an online questionnaire. One hundred and seventeen subjects participated in this study. Non-Californian and international tourists are motivated to travel to the Central Coast to visit friends and family, and to discover and learn about an unknown destination. Perceived destination is a large reason why people choose to travel to California and the Central …