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Articles 1 - 4 of 4
Full-Text Articles in Business
Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre
Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre
Honors Projects in Marketing
No abstract provided.
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
Honors Projects in Marketing
The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Honors Projects in Marketing
Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …
The Power Of Point Of Sale Improving Growth, Profit, And Customer Service In A Retail Business, Matthew Cote
The Power Of Point Of Sale Improving Growth, Profit, And Customer Service In A Retail Business, Matthew Cote
Honors Projects in Marketing
For many small businesses, creating a captivating retail experience is the key to success, and finding the right technologies to enable that experience is crucial for sustaining a competitive advantage. This project is a case study designed to evaluate and select a Point of Sale (POS) system and Inventory Management (IM) system for a small business based upon its specific industry needs. The project creates a three step framework leading up to the real world implementation of these systems and uses the Rhode Island based company - Wildwood Inc. - as the subject of the study. Wildwood Inc. is a …