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A Marketing Research Study For Snowbird Ski And Summer Resort, Sarah Ishmail, Sunne Drinkwater, Matt Conran
A Marketing Research Study For Snowbird Ski And Summer Resort, Sarah Ishmail, Sunne Drinkwater, Matt Conran
Student Works
The Snowbird Ski and Summer Resort is one of the most popular ski destinations in Utah. The resort was named the number one ski resort in the United States by Skiing Magazine for the past three years. One of the reasons Snowbird is so popular is because the resort is committed achieving the greatest possible satisfaction from it consumers. The Snowbird Resort commissioned students from Brigham Young University to determine the attitude, behavior and future expectation of holders of various Snowbird season ticket holders, and to help enlighten the resort about additional selling opportunities to their consumer. Investigators of Entertainment …
Utah Clean Energy: Market Research Project "Cougars For Clean Power", Laura Mactaggart, Marda Batt, Ted Olsen
Utah Clean Energy: Market Research Project "Cougars For Clean Power", Laura Mactaggart, Marda Batt, Ted Olsen
Student Works
The research done in this project analyzes BYU students' position on preserving the environment and particularly measures their knowledge regarding wind power and their willingness to contribute to the purchase of wind power by BYU. Utah Clean Energy commissioned students of the Marriott School of Management at BYU to carry out this project. Research was based on 402 surveys, which were conducted throughout campus and BYU housing complexes. The survey questionnaire and the results of the survey are located in the appendix. From the data gathered, statistical analysis was performed including cross-tabulation, chi-square testing, z-test testing, correlation, regression, and purchase …
Remedez Hair Spa: A Study On How To Best Target College-Aged Adults, Stephen Gray, Kim Mccandless, Erika Miller, Guy Robinson
Remedez Hair Spa: A Study On How To Best Target College-Aged Adults, Stephen Gray, Kim Mccandless, Erika Miller, Guy Robinson
Student Works
Research was conducted for Remedez Hair and Spa during the Fall of 2003. Stephen Gray, Kim McCandless, Erika Miller, and Guy Robinson conducted the research. After several meetings with the client, the research team was able to determine the basic objective of the research project. The purpose of the research study was to determine how Remedez can best target college-aged adults, in order to increase the number of service clients served per week. The project was divided into the following three areas: focus groups, surveys, and recommendations. BYU team comprised of Stephen Gray, Kim McCandless, Erika Miller, and Guy Robinson.
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 2), Brent Castle, Joshua Howe, Joshua Mason
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 2), Brent Castle, Joshua Howe, Joshua Mason
Student Works
The proposed research will be comprehensive in nature. The ultimate goal of this project is to study the clientele of Snowbird and evaluate their awareness of the new Snowbird / Alta Combination Ticket. This objective will be achieved by surveying skiers about the following: What would encourage them to purchase the combination ticket. How much would they pay for the combination ticket. How much does price influence the skiers decision to purchase the combination ticket. What type of discount/package would encourage skiers to purchase the ticket. Snowflake Research comprised of Brent Castle, Joshua Howe, Joshua Mason.
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 1), Brent Castle, Joshua Howe, Joshua Mason
Snowbird/Alta Combination Ticket Study: A Marketing Research Study For Snowbird / Prepared By Snowflake Research (Part 1), Brent Castle, Joshua Howe, Joshua Mason
Student Works
The proposed research will be comprehensive in nature. The ultimate goal of this project is to study the clientele of Snowbird and evaluate their awareness of the new Snowbird / Alta Combination Ticket. This objective will be achieved by surveying skiers about the following: What would encourage them to purchase the combination ticket. How much would they pay for the combination ticket. How much does price influence the skiers decision to purchase the combination ticket. What type of discount/package would encourage skiers to purchase the ticket. Snowflake Research comprised of Brent Castle, Joshua Howe, Joshua Mason.
A Marketing Research Study For Wilson Diamonds, Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith
A Marketing Research Study For Wilson Diamonds, Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith
Student Works
Utah Valley has a very high concentration of university students. University students in Utah Valley also have the reputation of getting married quickly after starting their university careers. Because of the high number of engagements that take place in Utah Valley there are a large number of jewelry stores located around the valley trying to serve university student preferences and needs. This study will allow Wilson Diamonds to better understand student needs and implement solutions to better serve university students. The Tabor Group comprised of Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith, Jeniffer Tabor.