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Fight, Flight, And Freeze: Human Responses In A Business Strategy Environment, Michael Nixon

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Fight, flight, and freeze responses are a natural part of how we operate as humans. These responses permeate our lives and affect our decisions in major ways. This thesis first employs a case study to help the reader understand natural reaction processes, then analyzes case studies where businesses applied strategies that closely resembled these reaction processes. I then propose a framework to mimic physiological reaction processes to help companies arrive at the optimal solution.